Greens the Signmakers by name and nature with HP Latex R2000 printer

September 27, 2022
Diversified print and signage business Greens the Signmakers has expanded its product capabilities and improved its environmental credentials with new HP Latex R2000 printer Diversified print and signage business Greens the Signmakers has expanded its product capabilities and improved its environmental credentials with new HP Latex R2000 printer

East Yorkshire-based printing and signage company Greens the Signmakers has revealed how its investment in an HP Latex R2000 printer has helped the business take on new work in profitable markets and significantly enhanced its environmental credentials.

Celebrating its 60th anniversary in business in 2023, Greens offers a wide range of printing and signage services to customers both locally and across the UK, with the business counting the likes of Halfords, Carpet Right and Currys among its high-profile clients.

Managing Director Lawrence Green is the third generation of the family to lead the business, building on the desire for the company to continue to expand and grow, as well as add new services to its offering in order to satisfy changing demand across its customer base.

Equally as strong as this drive to succeed is a will to establish the company as one of the leading eco-conscious printing businesses in the UK. Inspired by Charlotte, his eight-year-old daughter, Lawrence has sought out ways for Greens to grow as a business while improving its environmental credentials at the same time.

A key part of the strategy was to invest in new equipment that would deliver both of these goals. Lawrence reached out to HP for advice and after being talked through a number of options by HP’s expert staff, Lawrence and the Greens team soon identified the HP Latex R2000 as the ideal solution.

“The R2000 is the perfect all-rounder for us as a business and was the obvious choice when it came to making the investment,” Lawrence said. “Once up and running, it will just keep going. We tend to do a lot of flatbed work in the day, while we will leave a roll in to print overnight, meaning when we arrive at work the next day, we have something to work on straight away.

“As well as being a great printer, it also produces work that can be recycled due to the fact it runs on HP Latex inks. These water-based inks do not change the properties of the material we are printing on the machine. For example, if a material was flame-proof before printing, it will still be after being printed with HP Latex ink, or if it was recyclable, it will remain so when printed.

“In contrast, with our UV kit, when we run recyclable materials through it, it is much harder, and sometimes not possible at all, to recycle after it is printed. Now we are running the new R2000, the vast majority of what we supply doesn’t have to end up in landfill; we can control the full life of the product, which was not possible before.”

Lawrence added that such has been the impact of the HP Latex R2000 that not only has it helped the company improve its environmental image, it has also allowed Greens to take on more work in one of the industry’s most profitable areas – vehicle graphics.

“We were previously doing some work in this area, but with the R2000, the quality of the print as it stretches over the vehicle is really fantastic,” Lawrence said. “It has provided another steady stream of income for us, which was a pleasant surprise.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 63
The Print Show 2023 Opens In... September 19, 2023 10:00 am 182
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 212
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 0
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 434

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

FESPA Global Print Expo 2023 set to welcome strong line-up of 490 international exhibitors

FESPA Global Print Expo 2…

Mar 20, 2023 Rate: 0.00

Are architectural films the new sexy?

Are architectural films t…

Mar 14, 2023 Rate: 0.00

CMYUK installs new Barbieri upgrade specifically for profiling digitally printed textiles

CMYUK installs new Barbie…

Mar 14, 2023 Rate: 0.00

HP webinar to showcase sustainable opportunities in interior décor with HP Latex

HP webinar to showcase su…

Mar 13, 2023 Rate: 0.00

Quality Print Services expands LED UV flatbed printer range with new ColorJet Verve Mini

Quality Print Services ex…

Mar 13, 2023 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00


Reaching new printing heights with the Roland IU-1000F UV-LED flatbed printer

Reaching new printing hei…

Feb 27, 2023 Rate: 0.00

Makroser Tekstil’s carpet production soars with a Mimaki TS300P-1800 sublimation transfer printer

Makroser Tekstil’s carpet…

Dec 20, 2022 Rate: 0.00

Phototex Self Adhesive Fabric on Display at the Imperial War Museum

Phototex Self Adhesive Fa…

Dec 19, 2022 Rate: 0.00

MacroArt's large scale graphics installation helps turn Soho's streets into a new reusable gallery

MacroArt's large scale gr…

Dec 07, 2022 Rate: 0.00

Mimaki 3D printed models star in ITV trailer for Emmerdale soap opera

Mimaki 3D printed models …

Dec 06, 2022 Rate: 0.00

Your 1100 x 100 Banner Here