SAM Cases justifies its case for using Roland DG printers

November 14, 2023

We are in an age of hyper-personalisation, where consumers are seeking products that are personalised to their specification regardless of price. In fact, according to a recent study by Deloitte, 1 in 5 consumers who expressed an interest in personalised products were willing to pay a 20% premium to secure their goods. With this being the case, one area where brands are getting innovative is personalised packaging.

In the personalised packaging market one name that shines bright is SAM Cases, one of the world’s leading manufacturers of bespoke flight, transportation, and protective cases for all applications.

Established in 1995, SAM Cases has quickly become one of the leading flight case manufacturers, supplying clients such as BAE Systems, CX Auto Group, ITV, the NHS, Smith Myers Communications Ltd, Starlink, and Qinetiq.

As it has grown, SAM Cases has continued to expand its printing capabilities to match the expectations of their customers. The packaging personalisation giant now provides digital vinyl printing, flatbed UV printing, screen printing, mould labelling, and vinyl case wrapping.

Roland DG has played an essential role in SAM Cases’expansion into personalised branding and graphics services over the past two years, with the packaging manufacturer relying on both the Roland DG VersaUV LEC2 S-Series flatbed printer for its UV printing needs, whilst utilising the VersaUV LEC2-640 for all vinyl printing related enquiries.

SAM Cases’ Managing Director, Mathew Addy, explained that “As an established and expanding business, we wanted to move all our printing in-house - and who better to do it with than Roland DG. The Roland DG machines, especially the S-Series, enable faster turnarounds due to UV technology, allow us to print above the standard CMYK colour gamut, and print onto virtually any surface - giving us the ability to create totally bespoke packaging.”

Robust graphics

Roland DG’s VersaUV S-Series was the ideal choice for Mathew given the nature of SAM Cases’ work. The ECO-UV 5 inks used by the machine dry immediately under low-temperature LED lamps, making graphics more robust, whilst making flatbed printing a quick and easy way to add corporate branding or personalisation to any case.

“Roland DG’s state-of-the-art UV printing technology has not only revolutionised the way that our cases look, but also made the graphics printed onto the cases more robust. The UV prints last longer than alternative methods and mean that our customers hardly have to come back to us due to colour fading or damage.”

Moving forward

By using the LEC2 Roll-to-Roll UV printer, SAM Cases has access to the Roland DG ‘take up system’, which allows users to wind up printed material automatically and manage unmanned production with maximum efficiency.

The system includes a convenient front-mounted take-up roller and an advanced tension-controlled take-up unit for optimum media feeding and tracking. This tool has given SAM Cases the ability to save on labour and man hours whilst running longer monitored runs - having a massive cost-saving impact as businesses struggle with costs amid a tough economic landscape.

Speaking on the cost-saving benefits of the printer, Mathew said: “Roland DG are constantly looking out for their customers, with products that are efficient, and environmentally considerate. But, it doesn’t stop there! From my personal experience I have found that the thoughtful approach to service extends post-sales, with Roland DG’s aftercare team only ever being a phone call away. Moving forward, I look to keep growing alongside Roland DG - another great Bristol-based business.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 3
FESPA Global Expo 2024 Opens In... March 19, 2024 10:00 am 24
drupa 2024 Opens In... May 28, 2024 10:00 am 94
PRINTING United Expo 2024 Opens In... September 10, 2024 10:00 am 200
Your 300 x 300 Banner Here
The Print Show 2024 Opens In... September 17, 2024 10:00 am 206

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Sign Trade Supplies introduces new wood grain aluminium and special texture coatings

Sign Trade Supplies intro…

Feb 21, 2024 Rate: 0.00

The Big Ink Tank plans expanded offering with new VeloBlade Nexus 2516 from Soyang Hardware

The Big Ink Tank plans ex…

Feb 21, 2024 Rate: 0.00

What to see at Sign & Digital UK 2024

What to see at Sign &…

Feb 21, 2024 Rate: 0.00

Innotech Digital announces new print media collaboration on Epson SC-R5000 resin printers

Innotech Digital announce…

Feb 21, 2024 Rate: 0.00

Legacy of Firsts: Vanguard Digital’s first customer invests in first VK3220T-HS flatbed printer

Legacy of Firsts: Vanguar…

Feb 20, 2024 Rate: 0.00

Featured News

Global Printing Enterprises and Drytac serve up a sweet treat with Wonka display

Global Printing Enterpris…

Jan 30, 2024 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Linney chooses state-of-the-art swissQprint Kudu flatbed printer to drive print innovations

Linney chooses state-of-t…

Nov 21, 2023 Rate: 0.00

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Ostensible museum pieces

Ostensible museum pieces

Aug 29, 2023 Rate: 0.00


Hollywood Monster's eco-signage gets screen debut at Nottingham cinema

Hollywood Monster's eco-s…

Feb 15, 2024 Rate: 0.00

Global Printing Enterprises and Drytac serve up a sweet treat with Wonka display

Global Printing Enterpris…

Jan 30, 2024 Rate: 0.00

Pivotal Signs & Imaging swaps freezing ice rink for sandy beach with Drytac Polar Grip

Pivotal Signs & Imagi…

Dec 14, 2023 Rate: 0.00

Carbon Graphics Group uses Drytac ViziPrint Deco + for striking window graphics project

Carbon Graphics Group use…

Dec 05, 2023 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Your 1100 x 100 Banner Here