Roland DG partners with the female skateboarders changing skate culture to create personalised boards

October 26, 2022
Meet the trailblazers paving the way for a new generation of female skateboarders Meet the trailblazers paving the way for a new generation of female skateboarders

Roland DG, the world's leading provider of digital printing solutions, has partnered with two female skateboarders paving the way for female skate culture to create personalised skateboards using its latest inkjet printer, the TrueVIS VG3-640.

Professional skateboarder Louisa Menke and Editor of female and LGBTQ+ skate platform Dolores Magazine Raisa Abal, each created bespoke deck designs to symbolise what skateboarding means to them, alongside documenting their journeys to becoming female skaters as part of a video series. Both are based in Barcelona, which is also the home of Roland DG’s newest Creative Centre in Europe, and where Roland DG was able to bring their creative visions to life.

Taking their personalised artwork including hand painted acrylic canvases and graphic collage art, the print company created the bespoke, one-of-a-kind skateboards that celebrate their creative expression and individuality.

Roland DG has a rich heritage in sport, enabling athletes and professional sport teams to create customised sports kits, surfboards, vehicle wraps and other sports apparel and equipment using its printing technology. The campaign aims to highlight the full range of customisation print possibilities with Roland DG.

Skateboarding goes far beyond sport; it has its own culture and community that celebrates creativity, expression and individuality. This is very similar to the ethos of Roland DG, we are a company that thrives on pushing creative boundaries through innovation. Using our latest printer within the TrueVIS range, we were able to showcase the true capabilities of our market leading print technology.”

Stephen Davis, EMEA Marketing Director at Roland DG

Louisa Menke and Raisa Abal are on a mission to advance the role of women in skateboarding, inspiring and empowering young girls and females into the progressive sport. Females worldwide are a prime reason skateboarding has seen a resurgence over the recent years, stimulated by lockdowns and increased time spent outdoors. On TikTok alone, #GirlSkating has been used over 3.1 million times.

Raisa Abal, Editor of female and LGBTQ+ skate platform Dolores Magazine said: “Working on this campaign has given me the opportunity to chase one of the dreams that every skateboarder in the world has - to design their own board graphic. I wanted to create a design that combined all of the things that matter most to me in my life: family, nature, sisterhood, activism, passion, photography, DIY works, my past, my present, and of course, skateboarding.”

When Roland DG asked me to be part of this campaign, I started thinking about what skateboarding means to me and suddenly an ear appeared in my mind. It's not easy to really listen - for example to how I truly feel, what I really want, what I'm afraid of and why. There's lots of noise, distractions and many layers but if I keep listening, I'll keep hearing new things. This was my creative inspiration for my board design with Roland DG. When I’m skateboarding, I’m listening. And when I truly listen, magic happens.”

Professional skateboarder and visual artist Louisa Menke

“The TrueVIS VG3-640 is the third generation of the TrueVIS, built upon tried and tested technology, but advanced to enhance print precision” continued Stephen Davies. “It provides an all-in-one solution that enables businesses to push the boundaries of digital printing.”

The TrueVIS VG3-640 is aimed at sign, graphics and personalisation markets and can be used for a wide range of applications from signage and banners to vehicle graphics, stickers, and labels.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 3
FESPA Global Expo 2024 Opens In... March 19, 2024 10:00 am 24
drupa 2024 Opens In... May 28, 2024 10:00 am 94
PRINTING United Expo 2024 Opens In... September 10, 2024 10:00 am 200
Your 300 x 300 Banner Here
The Print Show 2024 Opens In... September 17, 2024 10:00 am 206

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Sign Trade Supplies introduces new wood grain aluminium and special texture coatings

Sign Trade Supplies intro…

Feb 21, 2024 Rate: 0.00

The Big Ink Tank plans expanded offering with new VeloBlade Nexus 2516 from Soyang Hardware

The Big Ink Tank plans ex…

Feb 21, 2024 Rate: 0.00

What to see at Sign & Digital UK 2024

What to see at Sign &…

Feb 21, 2024 Rate: 0.00

Innotech Digital announces new print media collaboration on Epson SC-R5000 resin printers

Innotech Digital announce…

Feb 21, 2024 Rate: 0.00

Legacy of Firsts: Vanguard Digital’s first customer invests in first VK3220T-HS flatbed printer

Legacy of Firsts: Vanguar…

Feb 20, 2024 Rate: 0.00

Featured News

Global Printing Enterprises and Drytac serve up a sweet treat with Wonka display

Global Printing Enterpris…

Jan 30, 2024 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Linney chooses state-of-the-art swissQprint Kudu flatbed printer to drive print innovations

Linney chooses state-of-t…

Nov 21, 2023 Rate: 0.00

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Ostensible museum pieces

Ostensible museum pieces

Aug 29, 2023 Rate: 0.00

Features/Applications

Hollywood Monster's eco-signage gets screen debut at Nottingham cinema

Hollywood Monster's eco-s…

Feb 15, 2024 Rate: 0.00

Global Printing Enterprises and Drytac serve up a sweet treat with Wonka display

Global Printing Enterpris…

Jan 30, 2024 Rate: 0.00

Pivotal Signs & Imaging swaps freezing ice rink for sandy beach with Drytac Polar Grip

Pivotal Signs & Imagi…

Dec 14, 2023 Rate: 0.00

Carbon Graphics Group uses Drytac ViziPrint Deco + for striking window graphics project

Carbon Graphics Group use…

Dec 05, 2023 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH