One of the company’s most challenging projects, however, was the ‘trompe l’oeil’ building wrap recently put in place at Westminster Abbey. According to Project Print Management owner and creator, Justin Murray, this is a highly specialized craft. The process begins with a team of engineers and designers collecting accurate measurements and photos of the building façade, which are then carefully edited to create the perfect realistic perspective, colour and scale. The goal was to keep the design simple with little copy, since so many Abbey visitors tend to be foreign tourists and schoolchildren.
The images were digitally printed on aluminium composite panels, and the overall size of the hoarding was 4 meters high and 87 meters long.
We enjoyed working on Westminster Abbey tremendously,” says Murray. “It’s such a magnificent structure. We think the results of our efforts speak for themselves. Project Print Management has many years of experience in the business, and we have the expertise to provide innovative solutions to some of the most challenging print projects, as shown in our work at the Abbey.”
Murray explains that most facade building wraps are for decorative purposes, and are often used when historical buildings or buildings of architectural importance undergo refurbishment or maintenance work. Hiding the unattractive sight of scaffolding and a messy building site enhances the construction site and the amenity itself.
The company has also recently created several scaffold wraps for the iconic Somerset House. This magnificent facility is open to the public year-round for exhibitions and events that include ice-skating in the winter and the popular Film4 screenings in the summer, when the courtyard is transformed into London’s largest open-air cinema. As an older historic building, Somerset House is in constant need of repair. PPM has installed a realistic building wrap to cover the construction work and create a stunning optical illusion that allows the building to maintain its visual aesthetic while undergoing renovation. This particular building wrap was digitally printed on 5-meter-wide format printer using UV ink technology onto Verseidag mesh PVC banner material, which allows the wind to pass through.
Other remarkable projects include Large Format Print Projects, such as the Everton FC Stadium wrap, BNP Paribas lift shaft printed screen and the Kingston Market stall door wraps to name just a few. Many of these types of projects have never before been accomplished.
For further information on Project Print Management, please visit www.projectprintmanagement.co.uk.
For further information about the this project please visit www.projectprintmanagement.co.uk/ppm-large-format-print-projects/printed-hoarding-board.
