MacroArt’s stunning graphics prove there is such a thing as a Gruffalo!

May 06, 2022

Twycross Zoo’s latest visitor attraction, The Gruffalo Discovery Land, has been brought to life with a stunning range of graphics and signs from leading large format print and installation experts MacroArt.

Collaborating with themed attraction specialists Richard Matthews Associates Ltd. (RMA), MacroArt helped deliver the graphical impact for Twycross Zoo’s exciting new themed area. Covering four acres, The Gruffalo Discovery Land brings to life the much-loved characters from the bestselling children’s book and aims to inspire children to consider the importance of conservation and the natural world around them.

The team at MacroArt spent more than 40 person-days creating and installing over 850 square metres of graphics for the attraction, working alongside Twycross Zoo’s design team to make sure it was ready for the VIP opening event at the end of March.

Gary Baker – Senior Project Manager at MacroArt, oversaw the extensive project, from initially surveying the complex site, carpentry, flooring, and electrical work, to printing more than 80 separate dye sublimated fabrics and fitting them to almost 1.2 km of curved SWAL tracking. In addition, an array of ACM panels and bespoke circular lightboxes were installed around the site, further enhancing the visitor experience.

Due to the nature of different materials used across the site, MacroArt’s dye-sublimation, UV and bespoke departments worked across the project with the installation team bringing everything together on site.

Sustainability played a key role in the project which used a combination of PVC-free, recyclable materials and reusable panels wherever possible, with all waste materials returned to MacroArt for processing through its accredited waste recycling channels.

Twycross Zoo’s graphic designer, Ben Watson, was impressed with the speed and effectiveness of the collaboration; “Bringing a display of this size and complexity to life in such a short time was a real challenge, and I was glad to have the professional team at MacroArt support us in achieving such an impressive result.”

We are delighted with The Gruffalo Discovery Land and MacroArt’s graphics have played a large part in delivering the impact for this new adventure.

“It was incredibly rewarding to work so effectively with the teams from MacroArt and Twycross Zoo to deliver this project, on time, on spec and to such a high level of quality, especially given the challenging deadlines and very involved installation procedures.”

Nigel Knight, Managing Director of RMA

The whole team at MacroArt provided a seamless delivery of this impressive operation. It was great to see so many of our departments working so well together to achieve a common goal.”

Mike Hamling, MacroArt’s Project Lead

The Gruffalo Discovery Land is now open at Twycross Zoo and welcoming visitors.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 327
The Print Show 2022 Opens In... September 20, 2022 10:00 am 82
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 111
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 264
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 698

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

CoverUp invests in an EFI VUTEk Q5r printer from CMYUK

CoverUp invests in an EFI…

Jun 29, 2022 Rate: 0.00

Kongsberg PCS enjoys record sales success at FESPA Global Print Expo 2022

Kongsberg PCS enjoys reco…

Jun 29, 2022 Rate: 0.00

Printing Expo Online doubles the size of Zone 2 with new additions

Printing Expo Online doub…

Jun 29, 2022 Rate: 0.00

Ocean Outdoor presents first ever real world and metaverse collaboration through digital out of home

Ocean Outdoor presents fi…

Jun 29, 2022 Rate: 0.00

drupa 2024 is well on track

drupa 2024 is well on tra…

Jun 28, 2022 Rate: 0.00

Featured News

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Arrival of Bürkle LFC 2100 liquid laminator enhances Studio One’s in-house finishing capabilities

Arrival of Bürkle LFC 210…

Feb 22, 2022 Rate: 0.00

Sir David Attenborough surprises commuters by turning Piccadilly Circus ‘Green’

Sir David Attenborough su…

Feb 14, 2022 Rate: 0.00

Features/Applications

Roland DG’s VersaUV LEC2-640 UV printer reproduces famous ceiling artwork for exhibition in Japan

Roland DG’s VersaUV LEC2-…

Jun 09, 2022 Rate: 0.00

Imageco helps Dr. Martens take a sustainable step forward, with support from Drytac and HP

Imageco helps Dr. Martens…

Jun 07, 2022 Rate: 0.00

Artworks Solutions specifies materials from CMYUK for Paddy Power parent company HQ in Dublin

Artworks Solutions specif…

May 26, 2022 Rate: 0.00

Steward Safety Supplies Ltd. pairs Drytac products for French’s Fish Shop van

Steward Safety Supplies L…

May 24, 2022 Rate: 0.00

Top-Tier technology, trust, and true partnership: the making of a successful collaboration for Inca and SMP Group

Top-Tier technology, trus…

May 18, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH