If you find yourself wondering if this is a familiar tail, then it might be time to call in an expert such as Matthew Parker at Profitable Print Relationships (PPR).
PPR helps you to learn how a print buyer thinks, so you’ll know how to get the best results from them. There are plenty of sales experts, and they know their field really well. But they haven’t been print buyers. Therefore it's vital to have an understanding of your customer’s mind.
Furthermore PPR covers the whole customer relationship. Many companies tell you how to get the sale, but they don’t help with how to turn that sale into a long-lasting, profitable relationship. PPR’s aim is to help you with managing your customers for the long term and to help you with meeting your customer’s expectations. What’s more, making sure that they too meet your expectations.
In the long run it’s about making sure that your customers don’t move to another printer just because they’ve quoted a cheaper price.
What’s your take on this video? Leave a comment below.
