Hendrick's Gin creates an immersive scented tunnel wrap in King's Cross Station Featured

September 05, 2019

Hendrick’s Gin has come up with a very creative advertising campaign to promote their super-premium gin brand to the London commuters with an immersive King’s Cross Station full tunnel wrap created by Space.

Hendrick’s Gin took over the corridor of King’s Cross St Pancras Station for two weeks, which links the Piccadilly and Victoria Lines to the Northern Ticket Hall with a full tunnel wrap. In addition, they also revealed the UK’s longest floor wrap, alongside the entrance archway with rose and cucumber scented posters – Hendrick’s Gin’s oddly infused flavours …

The advertising campaign planned by Dentsu Aegis Network agencies Vizeum and Posterscope will asks consumers to “Escape the Conventional and Embrace the Delectable” will run until September.

As a pioneer in the gin category, innovation has always been at the heart of Hendrick’s Gin and this year we’re continuing to create even more excitement. We’ve already successfully introduced our limited-by-nature Midsummer Solstice to the world, inspired by the ephemeral delights of Midsummer Solstice blooms, and our sensorial takeover of Kings Cross station and dynamic media nationwide, will entice even more of the curious to experience the delightfully peculiar world of Hendrick’s Gin.”

James Taylor, Senior Brand Manager for Hendrick’s Gin

"We’ve already successfully introduced our limited-by-nature Midsummer Solstice to the world, inspired by the ephemeral delights of Midsummer Solstice blooms, and our sensorial takeover of King's Cross station and dynamic media nationwide will entice even more of the curious to experience the delightfully peculiar world of Hendrick’s Gin," he continued.

Hendrick’s has been at the forefront of the rapidly expanding super premium gin market. With increasing consumer interest and choice, this distinctive creative and communications approach will encourage gin drinkers to escape the conventional and embrace the delectable taste of Hendrick’s.”

Jason Nicholas, Managing Partner at Space

All the printing for this massive tunnel wrap was produced on a super-wide Durst 512r UV Inkjet printing system.

For further information on Space, please visit www.agencyspace.co.uk.

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