The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier.

SailGP, the world’s most exciting racing on water, officially launched its Season 4 ‘We Are Racing’ Global Brand Campaign with a week-long digital 3D OOH immersive full screen takeover at the world-renowned Piccadilly Lights, the largest advertising display in Europe.

Property developer Allied London has appointed Ocean Outdoor as the exclusive outdoor media partner for its prestigious Spinningfields business and residential quarter and St John’s city centre neighbourhood in Manchester.

Vodafone's network has been awarded Best in London by European network testing agency NET CHECK. In a London-first, and to celebrate the accolade, Vodafone is the first brand to advertise on a purpose-built sleeve covering Marble Arch whilst an extensive conservation project is underway to conserve the iconic London landmark.

The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world's GDP. Global Market Index sources data from WOO's 200 members and others to give the most accurate view of OOH revenue and market share.

Ocean Outdoor and Team GB are marking the one year countdown to the Paris 2024 Olympics with an out of home campaign which begins the inaugural search for Mini Mascots to join the elite team.

The World Out of Home Organization is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. As was the case in Kuala Lumpur we are assured a very warm welcome from our Indonesian hosts.

Entries are now invited for Ocean’s annual digital creative competition which fosters bold, original ideas in premium digital out of home (DOOH).

The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024.

Ocean Outdoor will present live action from Wimbledon across its UK network of digital screens and host two experiential tennis themed spaces in partnership with The All England Lawn Tennis Club and Vodafone.

With the support of TMW Unlimited (part of UNLIMITED), the Trussell Trust has launched Put It On Your List, a dynamic out-of-home campaign that alerts shoppers to the real-time needs of food banks in their area.

As more than 80 British athletes assemble in Berlin for the Special Olympics World Games, Ocean Outdoor and Toyota (GB) are presenting edited highlights and live coverage of the action as it happens.

The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization's Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten by 2030 through incremental one per cent annual increases.

Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, today announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media inventory.

Exclusive neuroscience research released by Ocean Outdoor today (Tuesday, March 21) establishes how premium digital out of home (DOOH) primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity.

Ocean Group CEO Tim Bleakley has announced a new company wide structure including the appointment of Phil Hall as chief executive officer of Ocean Outdoor UK.

JCDecaux chief Data Officer François-Xavier Pierrel will deliver the Keynote Address on day 2 of the World Out of Organization in-person MENA Forum which will be held in Dubai from February 15-17. Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.

The 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., today is introducing "OUTFRONT QRad," a new creative capability for its Liveboard digital out of home ("DOOH") assets that allows audiences to engage, participate and shape what is being displayed on the screens.

Coach today brings “Courage to Be Real” to London, launching a 3D animated film starring global Coach ambassador Lil Nas X.

Battersea Power Station (BPS) has appointed premium digital out of home (DOOH) media Ocean Outdoor as its outdoor media partner.

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