Sign & Digital UK to co-locate with Printwear & Promotion LIVE in February 2024

July 17, 2023

Datateam Business Media Ltd., the new owners of Sign & Digital UK and the organisers of Printwear & Promotion LIVE! are pleased to confirm that the the 2 shows will run alongside each other, at the NEC, Birmingham from Sunday, February 25th February – Tuesday 27th February 2024. SDUK will be in Hall 2 and P&P LIVE! in Hall 1.

Following the acquisition of Sign & Digital UK, from Faversham House Ltd., positive discussions have taken place with Exhibitors, and there is a real and exciting opportunity to enhance and energise the two shows with a co-location!

The 2 shows will maintain their own identities with separate promotion, online registrations and entrances, however, visitors to each will be encouraged both pre and at show to attend the other event.

  • A link will be opened between the 2 halls to allow for easy access from one into the other, without the need to exit and re-enter by way of the 2 entrances!
  • The co-location will be a first for the UK’s sign, display and garment decoration markets with an anticipated combined audience in excess of 9,000!
  • There is a synergy between the two shows with around 10% of visitors attending both, however, the co-location will presents a greater opportunity for each audience to explore the other market!
  • Visitors will have more compelling reasons to attend, with the added benefits that a two-show experience will bring!
  • Exhibitors will benefit from an increased audience, and many new visitors, across the 2 shows!
    Consequently, there will a change of dates for Sign & Digital, from the planned 27th – 29th February. This will see Sign & Digital open on a Sunday for the first time, and presents the opportunity for the many buyers who are unable to attend on a traditional working day to visit the show!

Interestingly, the Sunday at P&P LIVE is always the busiest day, with well over 2,000 visitors regularly in attendance!

SDUK, the UK’s biggest and longest-running trade show for the visual communication’s sector, covering signage, print, display, décor and design will be celebrating its 35th edition in 2024 and has an excellent reputation for connecting exhibitors with a wide range of quality buyers and specifiers.

Printwear & Promotion LIVE 2023 the national event for the UK garment decoration industry attracted over 110 exhibitors and more than 5,000 garment decorators, clothing retailers and print service providers attended the show - a 15% increase on 2022.

Keep on eye on the websites for further updates and news on the 2024 exhibition. Visitor registration for both events is due to open in the autumn.

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