Decoration Laboratory: Urban biophilic design becomes reality

October 10, 2019

Launch of the third year of the Decoration Laboratory: from the partnership between Decor lab and Architecture Redefined, an international design studio based in London, Milan and Las Palmas, an outfitting is born in which the concepts of decoration of the partner companies are linked to the concepts of biophilic design.

October 11, 2019 opens in Via Tortona 31, Milan, in the heart of the Design District, the third year of Decor Lab . The Decoration Laboratory resumes its activity with a new intense program of seminars and workshops; with the events of Fashion Week and Milan Design Week; with meetings organized by associations, training institutes, companies; with a renewed showroom, set up by partner companies.


This year the exhibition design is curated by Architecture Redefined, an international design studio based in London, Milan and Las Palmas that works in a multidisciplinary way in the field of biophilic architecture. From the partnership between Decor Lab and Architecture Redefined , a setting is born in which the concepts of biophilic design are linked to the decoration solutions of the 21 partner companies.

The Biophilia, applied to interior, exploits the regenerative capacity of nature, the green light and to apply them to a working environment, but also to urban residential space in cities. Biophilic design works with organic forms, natural materials, light and air. But urban biophilic design goes beyond architecture. It includes psychology, with the way spaces influence people and shapes human behavior, and corporate goals, for creating compelling customer experiences .


For the new layout, Decor Lab's partner companies have worked in synergy coordinated by Architecture Redefined. In addition to selecting the decorative motif that unifies all the exhibition spaces, Architecture Redefined has studied a reorganization of the spaces and paths inside the showroom.

The heart, as well as the center, of this new arrangement is the seminar and workshop room, where Decor Lab's training activity is concentrated.

Decor Lab opens on 11 October 2019 in Via Tortona 31, in Milan, from 18 to 21.

We are waiting for the inauguration of the new year, 2019-2020, the third activity!

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
PRINTING United 2019 Opens In... October 23, 2019 10:00 AM 3
FESPA Global Expo 2020 Opens In... March 24, 2020 11:00 AM 156
Sign & Digital UK 2020 Opens In... April 28, 2020 10:00 AM 191
drupa 2020 Opens In... June 16, 2020 10:30 AM 240
Your 300 x 300 Banner Here
The Print Show 2020 Opens In... September 27, 2020 10:00 AM 343

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...