OKI Europe launch Augmented Reality App to open up a world of instore print applications to retailers19 Oct 2018
OKI Europe Ltd today announced the launch of its new smartphone app, the ‘OKI AR Showroom’ at VISCOM Italia. This innovation enables customers to visualise OKI’s devices as well as high impact visual communications materials in their own environments through the use of Augmented Reality (AR).
The retail market has undergone tremendous change and will continue to evolve as technology assumes a larger role in our lives. The list of retailers who have closed their doors in recent days is long, but according to KPMG, a marketing analysis firm—90% of all retail will still be done in physical stores in 2019.* The challenge of the new brick-and-mortar store will be to combine technology and personalized services to create a surprising, relatable and interesting shopping experience designed to delight.
Satisfying consumer demands for rapid fulfilment and customisation, a new study commissioned by Ricoh Europe reveals the vital role retail business leaders see new printing technologies playing in driving their competitive advantage. 73% of those surveyed believe investments in 3D printing, also known as additive manufacturing, directly lead to greater customer satisfaction.
Durst, an inkjet pioneer and manufacturer of advanced digital production technologies, has helped Gabel Group to transform its retail business and open up more export trade in a partnership approach. A major household linen producer and retailer based in the heart of Italy’s textile area, Gabel has invested in Durst’s Alpha 330 super high-performance multi-pass printer with the One-Step Greentex P ink.
With more than two decades of experience in the retail industry, Claire White has joined Antalis as Innovation & Creative Consultant in the Visual Communications team.