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FESPA 2018 will create a unique setting this year, through the atmosphere emanated by Italian famous squares in the world: welcoming and suggestive with various small coffee and aperitif tables. Guandong has set up an outstanding set design with a maxi backlit screen and floor graphic prints to present the company’s vision as a Spot Decò forerunner. Communication is changing, especially in the retail world, where it must be instant, fast and flexible, in a word 'spot-on'. According to Fabio Elmi, Guandong Italy’s Marketing Manager “innovation is underway, and it is time for the whole supply chain to get organized appropriately: services on the spot, printers for in-store and public spaces, materials which change messages in 1 minute."

Once upon a time there was PET, which stands for polyethylene terephthalate, more commonly known by the general public as polyester and for being used to make mineral water bottles. In the past, this material, in the form of biaxial film, was used for a much wider range of things: film reels, photographic film, x-rays and printing, for which its exceptional dimensional stability was an essential characteristic.

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