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An increasing number of marketing professionals use the benefits of custom packaging for sales promotions at exhibitions and for seasonal customer campaigns. A good reason for Onlineprinters, leader in the online print market, to enter the packaging market. “Our customers want to get their print products quickly. They don't have time to get quotes and negotiate prices. What is more, advertising specialists today don't want to order 1,000 packaging boxes if they only need a hundred or so for their next campaign or promo event,” explains Christian Würst, CCO of online print provider Onlineprinters. The group of companies produces more than 2.5 billion printings each year and operates highly integrated business processes from web shop to shipping. “This also allows us to produce short runs at fair prices. Packaging has become affordable for everyone,” Würst continues.

Over 100 latest-generation production systems installed at its Venice headquarters, including many that are custom made. A production line that boasts the best printing solutions available today, from small to super wide format through to Catalyst, an innovative production line for packaging. These are just some of the assets deployed by Pixartprinting, the web-to-print leader with over 600,000 customers across Europe, who, for the first time, will have a stand at FESPA (Berlin, 15-18 May 2018). “The special relationship that we've built over the last 25 years with plant manufacturers gives us a competitive advantage when it comes to technology: we can test new solutions before anyone else and request exclusive features,” explains Alessio Piazzetta, Pixartprinting Chief Manufacturing Officer. “Our presence at FESPA sends a strong message to European printers and printing services providers. We'll finally have a chance to meet them face to face after many years of successful collaboration. This international show will also be an opportunity to introduce ourselves to those who have yet to partner with us and show them the many benefits of our approach.”

Online print provider Onlineprinters has expanded its custom size option in the online shop to include flyers, the most flexible member of the marketing tool family. Ranging from 7 x 10 cm to 21 x 31°cm, the handy marketing instruments can be tailored to any purpose. The custom sizes allow customers to increase the impact of their advertising messages by creating attention-grabbing shapes or unusual designs. "With flyers, it's all about first impression, so that is why size and feel are crucial for this marketing tool," Christian Würst explains; he is the Chief Commercial Officer (CCO) of Onlineprinters. "But a custom-fit trim also creates the biggest impact for other products as well, according to the 'form follows function' design principle."

Technological innovation has always been at the heart of Pixartprinting's operations, and the firm's manufacturing department is unparalleled throughout Europe. Cutting-edge solutions and equipment made specifically by the producers to satisfy the Venetian web-to-print company's demands for efficiency and automation give it a competitive advantage, which it then passes on to its customers through its quality and service at competitive prices. The exclusive perfect binding system, custom-built by Tecnau to Pixartprinting's specifications, is the latest addition to this environment, enhancing the company's print setup for short-run digitally printed books, catalogues and magazines.

Aleyant, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today announced that it has integrated its Pressero Web-to-Print solution with HP’s PrintOS Site Flow and PrintOS Box apps, making it the first HP solutions program partner to accomplish both integrations.

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