With the global home décor market expected to earn $644 billion by 2020, are you ready for the digital print revolution?
New revenue streams are emerging for print shops investing in devices that can do more for less says Pamela Ghosal, General Manager, Marketing Communications EMEA, OKI Europe Ltd.
HP Inc., a global leader in innovative technology, has collaborated with Abu Dhabi’s Danat Al Emarat Hospital to transform the typical dull setting of a CT scan room to a colorful comfort zone. Danat Al Emarat, part of United Eastern Medical Services (UEMedical), is a specialty hospital in Abu Dhabi catering to women and children’s medical needs. In partnership with GE Healthcare, HP is re-inventing patients’ experience by utilizing its state-of-the-art Latex Printing Technology to design and print a fun, underwater themed wallpaper and equipment cover that aims to minimize the stress that comes with going into a scan room for critical tests.
With any innovative technology, it can initially take time before we recognise and acknowledge its full potential. Think about the introduction of the iPad in 2010. At the time, everyone wondered what they would do with such an oversized iPhone, but since then, more than 350 million iPads have been sold — a multiple of that of tablet computers from other brands. In 2010, it was difficult to recognise the broad number of uses for the tablet, and in 2018, we see the same thing in digital printing for decoration of homes and businesses. The essence of the technology is clear, but what can you actually use it for? Focusing on a few inspiring examples of innovative digital print applications has the ability to drive a revolution in the field of interior decoration. Here are five tips to get you started.
Fourth-generation sign-writer Michelle Henry is set to leave her mark on an entire city, having built up Birmingham's HNS Signs into an award-winning business. Thanks to its combination of Roland digital printing systems and traditional sign-making techniques, the company's work has a highly recognisable style – which Michelle will now leave in the care of a new owner as she moves abroad.