The Wallcoverings Association (WA) has signed on as a supporter and association partner of InPrint USA: The Exhibition of Print Technology for Industrial Manufacturing, taking place April 9-11, 2019 at the Kentucky International Convention Center in Louisville, Kentucky. The partnership will bring together leading industrial print providers with wallcovering designers, manufacturers, and distributors seeking the latest in digital print technology.
According to a Bain & Co. report, sales of luxury goods are expected to grow between 6% and 8% this year, putting the market between $231 billion to $327 billion! This trend can also be seen in the luxury interior decor market. A few years ago, luxury in interior design meant golden bathtubs and wall-to-wall marble. Not anymore. Now, the perception of luxury in decor is less about “things” and more about unique “experiences” such as spa bathrooms and movie theaters. People want uniqueness; a look that no one else has in their home. This trend is opening up a huge market for digital decor products. With HP PVC-free Wallcovering, designers can print one-of-a-kind murals and wall effects that are limited only by their imaginations.
DreamWraps, a premier vinyl wrap and graphic design company in Newport News, Virginia, is using Drytac products to deliver beautiful wall coverings to both residential and business customers throughout North America.
Sign Rite Grafix, UK-based designers and printers of creative graphics and decals to the commercial and fleet vehicle industries is winning new customers thanks to the deployment of its new HP Latex 365 printer.