Pantone, a wholly owned subsidiary of X-Rite, Incorporated, and provider of professional colour language standards and digital solutions, have announced PANTONE 18-3838, Ultra Violet, as the Pantone Colour of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.

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