Reed Exhibitions, a division of RELX Group, has entered into a definitive agreement to acquire Mack Brooks Exhibitions in a move that will add an outstanding line-up of industry-leading brands to its global portfolio. It also promises access to innovation and new value in both face-to-face and digital formats for the more than 175,000 Mack Brooks customers around the world.

Trade shows can be one of the most rewarding forms of marketing when approached with the right strategy but there are many factors and costs to consider before, during and after the event. Rather than set specific objectives, some companies attend tradeshows without truly considering what they are hoping to get out of it. Conversely, others may avoid trade shows altogether, if the cost outlay can’t be justified and the results are difficult to measure. If you’re a would-be exhibitor, ensuring you get the most from your attendance can seem like a daunting task but there are a number of steps that can be taken to ensure you get the best ROI for time as well as budget.

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