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Onlineprinters, the online print provider, has extended its product line by more than 800 new promotional items from key rings to speakers and gym bags. This move takes Onlineprinters into the promotional gifts segment on a large scale. "We see ourselves as a full-service provider," says CCO Christian Würst. "Giveaways create a long-term impact which makes them an important part of the marketing strategy from a costs vs. benefits perspective. Our product line extension allows customers to cover their demand for promotional products in a quick and user-friendly manner. Users can calculate prices 24/7 and order products immediately – waiting for manual proposals is a thing of the past," Würst adds.

The Promocompany, based in Ede, The Netherlands is a wholesale business that sports a 25-year reputation as a key player in promotional items. The business recently decided to insource printing and selected two Mimaki printers.

Mass customisation is Pixartprinting's vocation, a strategy through which the company aims to meet its customers' individual needs while at the same time retaining the benefits of mass production. Keeping this promise requires both flexibility and good listening skills, so as to understand the clients' needs and wishes, characteristics that have always set the leading European online printing company's operations apart from its competitors. The number of touchpoints for interacting with customers is always growing, profiled loyalty projects are being developed, investments are being made in service and production capacity, and, above all, the catalogue is constantly expanding. And while mass customisation is the strategy of choice for both Pixartprinting and the entire Cimpress group, personalisation is increasingly also something that is being demanded by users. Now Pixartprinting, a technological partner for graphic arts professionals like printing companies, graphic design studios and marketing and event agencies, is announcing its entry into the world of merchandise.

If you are going to Sign & Digital UK this year and are looking for a machine that can add value to your business by printing onto a whole range of substrates and objects from customised merchandise and promotional items to giftware and signage, the Roland VersaUV LEF-300 flatbed printer certainly looks as if it has a lot to offer. 

On-demand, direct-to-object printing provides outstanding business building potential in the rapidly expanding field of personalised printed products, and Kettering based i-Sub will use Sign & Digital UK to showcase the power of personalisation with Mimaki’s new UJF 6042 MKII UV object printer.

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