Mass customisation is Pixartprinting's vocation, a strategy through which the company aims to meet its customers' individual needs while at the same time retaining the benefits of mass production. Keeping this promise requires both flexibility and good listening skills, so as to understand the clients' needs and wishes, characteristics that have always set the leading European online printing company's operations apart from its competitors. The number of touchpoints for interacting with customers is always growing, profiled loyalty projects are being developed, investments are being made in service and production capacity, and, above all, the catalogue is constantly expanding. And while mass customisation is the strategy of choice for both Pixartprinting and the entire Cimpress group, personalisation is increasingly also something that is being demanded by users. Now Pixartprinting, a technological partner for graphic arts professionals like printing companies, graphic design studios and marketing and event agencies, is announcing its entry into the world of merchandise.