Online print provider Onlineprinters has expanded its custom size option in the online shop to include flyers, the most flexible member of the marketing tool family. Ranging from 7 x 10 cm to 21 x 31°cm, the handy marketing instruments can be tailored to any purpose. The custom sizes allow customers to increase the impact of their advertising messages by creating attention-grabbing shapes or unusual designs. "With flyers, it's all about first impression, so that is why size and feel are crucial for this marketing tool," Christian Würst explains; he is the Chief Commercial Officer (CCO) of Onlineprinters. "But a custom-fit trim also creates the biggest impact for other products as well, according to the 'form follows function' design principle."