Radwen Tekaya has joined Pixartprinting’s management team in the role of Director of Customer Care, heading a department that has been TÜV-certified for some time. The company, one of the largest web-to-print firms in Europe, provides printing services internationally, working exclusively as a pure play company: its shop windows are its e-stores, available in eleven different languages, its sales representatives are its advanced online marketing activities, and its voice is provided by the customer care staff, who give a human touch to the service offered online. This team today comprises eighty mother-tongue assistants, who respond to customers’ requests from across Europe in Italian, English, Spanish, Portuguese, German and French.
Is it the longing for innovation, a personal challenge or another winning intuition? Matteo Rigamonti, an enlightened entrepreneur known in the visual communication world for having founded Pixartprinting Spa in 1994, today amongst the European leaders in the online printing service, has created Weerg.com, the first platform that offers CNC machining and 3D printing exclusively online.
Mass customisation is Pixartprinting's vocation, a strategy through which the company aims to meet its customers' individual needs while at the same time retaining the benefits of mass production. Keeping this promise requires both flexibility and good listening skills, so as to understand the clients' needs and wishes, characteristics that have always set the leading European online printing company's operations apart from its competitors. The number of touchpoints for interacting with customers is always growing, profiled loyalty projects are being developed, investments are being made in service and production capacity, and, above all, the catalogue is constantly expanding. And while mass customisation is the strategy of choice for both Pixartprinting and the entire Cimpress group, personalisation is increasingly also something that is being demanded by users. Now Pixartprinting, a technological partner for graphic arts professionals like printing companies, graphic design studios and marketing and event agencies, is announcing its entry into the world of merchandise.
The evocative atmosphere of the Museum of Science and Technology in Milan provided the backdrop for the 2017 Oscar della Stampa (the 'Printing Oscars') award ceremony, with over 300 business leaders and representatives of the main strands of the printing industry in attendance.
Pixartprinting has many unique features that set it apart from other businesses. The company, which has just celebrated its 23rd birthday, created the web-to-print market in Italy, before exporting its winning model abroad. It currently has 600,000 active customers, 700 employees working at its 376,000 sq. ft headquarters near Venice and 400 products in its catalogue, with a total of 3 million possible combinations. It completes 10,000 print jobs a day, equating to 3 million packages sent every year to over 50 countries.