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SELL BASE is a platform that centralizes and manages thousands of product references for corporations and communication agencies. It consists of two central modules: SELL Publishing, which automates the catalog and brochure creation process, and SELL Digital for web and mobile applications. The integration of CHILI publisher, the Universal Graphics Engine by CHILI publish (www.chili-publish.com), within SELL BASE has significantly improved the marketing effectiveness of the platform, opening it up to personalized document creation and collaborative work processes.

They say gift giving is an art, but with HP Satin Wrapping Paper, it could mean business!

The printing industry, globally as well as in the Middle East is dynamic in nature and on an evolutionary path. The change in the customer's needs, technology and market conditions have made it important for all the major players in the industry to innovate and adapt their offerings to the conditions. While some manufacturers would prefer to consolidate their traditional print businesses, others may choose to expand into other relevant services. One thing that will be common is a need to not just rely on successful traditional business models but make strategic decisions to look at providing print technology and services for a 'future workplace."

Valentine's Day is all about showing loved ones you care with thoughtful gifts and, thanks to easy-to-use digital printing, you can add an extra element with personalisation.

An interactive event will take place on London's Southbank this February, giving brands, creatives and marketing agencies the opportunity to explore the latest on-demand product personalisation technology.

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