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"We put our technology at your service" was Pixartprinting's slogan for its first appearance at FESPA 2018. The web-to-print company, which has a manufacturing department packed with the best printing solutions currently available on the market, introduced itself as a potential new partner to European printing companies and print service providers. On its stand, visitors could touch with their own hands some of the infinite applications of this technology, available to order through the firm's catalogue. "We currently have over 100 latest-generation industrial machines at our disposal, with a large department entirely dedicated to large-format printing. We offer these assets to other printers and professionals in the sector, while always guaranteeing excellent quality, quick turnaround times, competitive prices and, above all, an added-value service", said Federico Gonzalez, Marketing & Sales Director at Pixartprinting.

New research suggests that demand for personalised packaging is becoming an industry norm and is increasingly being integrated into companies’ packaging strategies. 66% of packaging professionals who took part in the study stated that the personlisation of packaging is something they are currently implementing into their offering, or at least considering. In addition to this 89% of those questioned believe that this trend will only increase over the next two to three years.

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