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OUTFRONT Media Inc. and Babbo Italian Eatery unveiled a new out-of-home (OOH) campaign to raise brand awareness and drive hungry consumers to dine at nearby locations.

Universal Pictures, MediaCom, and JCDecaux have teamed up to bring the Isla Nublar experience to Londoners on a giant scale – turning London King’s Cross Station into ‘Channel Jurassic’ - using digital OOH and experiential activity to build brand awareness and drive ticket sales.

According to a new study from Borrell, a media research company, out-of-home advertising (OOH) is the only ad medium, outside of internet marketing, that has shown consistent growth since 2008 and is expected to continue to grow over the next five years.* It is predicted that OOH revenue will increase from $7.3 billion in 2018 to $18.5 billion by the year 2020.

On Thursday, 7 June, the International Out of Home Association Fepe International announced the winners of its 2018 Awards, presented at its annual Congress in Sorrento.

Pernod Ricard UK has this month installed strawberry scented posters throughout Oxford Circus Underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. The new product development was led by Exterion Media, Europe’s largest privately-owned out-of-home (OOH) company, in partnership with location marketing specialist Posterscope and strategic media planners at Havas Media UK.

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