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According to a new study from Borrell, a media research company, out-of-home advertising (OOH) is the only ad medium, outside of internet marketing, that has shown consistent growth since 2008 and is expected to continue to grow over the next five years.* It is predicted that OOH revenue will increase from $7.3 billion in 2018 to $18.5 billion by the year 2020.

On Thursday, 7 June, the International Out of Home Association Fepe International announced the winners of its 2018 Awards, presented at its annual Congress in Sorrento.

Pernod Ricard UK has this month installed strawberry scented posters throughout Oxford Circus Underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. The new product development was led by Exterion Media, Europe’s largest privately-owned out-of-home (OOH) company, in partnership with location marketing specialist Posterscope and strategic media planners at Havas Media UK.

Sony Pictures has launched a new campaign with JCDecaux, the UK’s number one Out-of-Home advertising company, to bring its latest film: ‘Jumanji: Welcome To The Jungle’, to life using the Clapham Colossus billboard.

PressOn, the large format digital printing company based in Chatham, Kent, recently worked with their Out-of-Home media client, Limited Space, for yet another eye-catching campaign for Paco Rabanne’s fragrances, 1 Million and Lady Million.

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