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Paul Reeve, Managing Director, at Structure-flex Ltd, looks at the lamination process and explains how it helps to improve the appearance and life of a digital printed lorry curtain.

We were delighted to exhibit at the FESPA Global Print Expo in Berlin last week. It is Europe’s largest exhibition for screen and digital wide format print, textile printing and signage.

Remember photography? Back in the eighties Martin Thompson was in the darkrooms of the Royal College of Art, carefully agitating a tray of developer, patiently waiting for an image to appear on a blank sheet of photographic paper. A stop bath, a fix and a wash later, he would usually shuffle back to the enlarger to try again. “I was never satisfied with a ‘straight’ photograph” says Martin, “it just wasn’t enough. I was experimenting with multiple exposures, dodging, burning, toning and painting on my photographs. I was trying anything. It was a bit hit and miss in those days”. The work he did produce was good enough to be used by eighties style magazines ‘The Face’ and ‘Blitz’ but in the darkroom the possibilities were limited. Then everything went digital. Suddenly the possibilities were endless.

Landor Phototex has made an inspirational mark throughout the sign and display, Point of sale, Interiors, Photo, art and Events market for the past 10 years. In 2010 it made its first television appearance on the Gadget show, where Tommy Walsh and Suzi Peri competed decorating a wall by applying a traditional wall paper versus Landor Phototex. The result : Phototex was the clear winner!

A lot of our work comes from the motorsports industry, which as you can probably guess means everything we produce has to always look twice as good as anything else in order to please our customers sponsors. After all, nobody in their right mind would ever sponsor a racing team that put crappy looking graphics on their cars!

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