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According to a Bain & Co. report, sales of luxury goods are expected to grow between 6% and 8% this year, putting the market between $231 billion to $327 billion! This trend can also be seen in the luxury interior decor market. A few years ago, luxury in interior design meant golden bathtubs and wall-to-wall marble. Not anymore. Now, the perception of luxury in decor is less about “things” and more about unique “experiences” such as spa bathrooms and movie theaters. People want uniqueness; a look that no one else has in their home. This trend is opening up a huge market for digital decor products. With HP PVC-free Wallcovering, designers can print one-of-a-kind murals and wall effects that are limited only by their imaginations.

HP Inc., a global leader in innovative technology, has collaborated with Abu Dhabi’s Danat Al Emarat Hospital to transform the typical dull setting of a CT scan room to a colorful comfort zone. Danat Al Emarat, part of United Eastern Medical Services (UEMedical), is a specialty hospital in Abu Dhabi catering to women and children’s medical needs. In partnership with GE Healthcare, HP is re-inventing patients’ experience by utilizing its state-of-the-art Latex Printing Technology to design and print a fun, underwater themed wallpaper and equipment cover that aims to minimize the stress that comes with going into a scan room for critical tests.

They say gift giving is an art, but with HP Satin Wrapping Paper, it could mean business!

Callprint, the leading multi-format printing firm, has added to its Birmingham site with a substantial investment in state-of-the-art wide-format printing technology.

Sign Rite Grafix, UK-based designers and printers of creative graphics and decals to the commercial and fleet vehicle industries is winning new customers thanks to the deployment of its new HP Latex 365 printer.

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