HP, at SGIA 2018, will demonstrate new large format printing solutions and technologies designed to create new business opportunities for sign, banner, display, and wall décor printers with high-value applications.
Travelling through the north-western part of the Netherlands, you cannot fail to notice Probo, one of the largest printing houses for resellers in Europe and still growing, nestled amongst the meadows just outside the old city of Dokkum. Inside the new buildings an extensive range of new printing and finishing equipment is now available to handle the approximately 2200 orders arriving daily from resellers in the Benelux, resulting in around 15 to 20 thousand files per day.
The retail market has undergone tremendous change and will continue to evolve as technology assumes a larger role in our lives. The list of retailers who have closed their doors in recent days is long, but according to KPMG, a marketing analysis firm—90% of all retail will still be done in physical stores in 2019.* The challenge of the new brick-and-mortar store will be to combine technology and personalized services to create a surprising, relatable and interesting shopping experience designed to delight.
We are delighted to announce our strategic partnership with Hewlett-Packard China, which will see PrintFactory color management software bundled with HP Latex and HP DesignJet D5800 wide-format printers.
According to a Bain & Co. report, sales of luxury goods are expected to grow between 6% and 8% this year, putting the market between $231 billion to $327 billion! This trend can also be seen in the luxury interior decor market. A few years ago, luxury in interior design meant golden bathtubs and wall-to-wall marble. Not anymore. Now, the perception of luxury in decor is less about “things” and more about unique “experiences” such as spa bathrooms and movie theaters. People want uniqueness; a look that no one else has in their home. This trend is opening up a huge market for digital decor products. With HP PVC-free Wallcovering, designers can print one-of-a-kind murals and wall effects that are limited only by their imaginations.