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International Artist, Emily Campbell has been creating stunningly beautiful, bespoke vinyl flooring for over 20 years. Her unusual and individual designs, promoted under the name of Blue Butterfly Flooring, makes use of images taken from above, emulating the sensation of standing in the actual landscape. Through the use of photography, she creates a world that contains both reality and the imaginary. It's through this ‘experiential décor’ that one really gets the sense of standing in an actual landscape.

Digitally printable media specialist, Soyang Europe is set to showcase its most innovative products at the inaugural Pure Digital exhibition, scheduled for 17th – 19th April 2018 at the RAI in Amsterdam.

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