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The iconic record label Island Records has partnered with Crown Bevcan Europe and Middle East, a business unit of Crown Holdings, to launch the world’s first “Shazamable” can for its Session IPA Beer. This collaboration was recognized at the Annual World Beverage Innovation Awards, held in September at Drinktec in Munich, Germany, where the range won Best Can or Alubottle. A stage for the most ambitious new products and developments launched by international companies during the year, the Awards are known for showcasing upcoming trends in the food and beverage industries.

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