My ideas about websites have changed over the years. Like many newer companies I’ve used Ad Agencies, Friends of Friends and even myself from time to time to oversea what happens online for my company. To be honest, I never understood a clear goal or strategy until years later. Fast Forward to today and I can easily say the most important function of a website or online meeting place is to generate new orders, in my opinion. With that said, it’s easier said than done. Ad Agencies will cost a small fortune, friends of friends don’t really have a stake in the project and if you go it alone you have endless topics you must become familiar with.
It’s a wide world out there for wide format digital printing, as the global growth in this category continues to drive opportunity and deliver colorful, larger-than-life graphics for a variety of applications.