During its world Congress, held last month in Amsterdam, both the AIPIA President and its Chief Executive emphasized that the AIPIA (Active & Intelligent Packaging Industry Association) message has changed emphatically during 2018. No longer are we talking about ‘How it Works’, said Dick de Koning in his presidential opening address, it is now all about ‘What it can do for the Brand Owners’ he proclaimed.

PepsiCo has agreed to host an interactive session at the AIPIA Congress 2017, asking the Association’s members to come up with their very best ideas for new packaging formats for PepsiCo brands, incorporating all types of Active and Intelligent Packaging formats and technologies. Members will be given timeslots to present outline concepts to the company on how it can utilize Active & Intelligent Packaging effectively across its entire family of Brands.

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