Works disguised with cabin wrap and printed site hoardings at Sloane Street in Chelsea by Embrace Featured

July 22, 2019
Durley House, Sloane Street, Chelsea, London Durley House, Sloane Street, Chelsea, London

Embrace Building Wraps have just delivered one of our most operationally challenging and creative projects to date. The installation is now complete at Durley House, located on Sloane Street in Chelsea, London.

Embrace were contracted to deliver the project for Cadogan Estates working closely with McLaren Construction – the main contractor on site.

A temporary three tier heavy steel structure comprising of site offices and welfare cabins had been constructed directly adjacent to Durley House, an exclusive property comprising of a restaurant, bar and fourteen suites. Given the Sloane Street address – a destination for the wealthy and fashionable since the 18th century – it was clear that any disruption should be encapsulated and disguised whilst the works are completed.

The Embrace solution comprised of two main elements – a solid PVC wrap with five distinct elevations which would then meet with printed site hoarding on ply beneath. The graphics on the site hoarding would also need to seamlessly connect with three of the PVC wrap sections directly above.

The five elevations of the steel structure were wrapped in a meticulously planned single sheet banner placed over a fully engineered offset banner frame. On street level the striking ply hoarding precisely adjoins to the banner above leaving just a 50 mm void between the two sections.

This was one of our most creative challenges to date. With our experienced teams in place we were able to deliver pinpoint precision on our templates by creatively use a smaller desktop scale simulation. Dimensions were accurate down to the very last millimetre which we were then able to scale up fully for operational use on site.

The combined height of the two elements extends over 13 metres tall, and we were able to deliver a seamless installation that morphs into one. By using a solid PVC wrap on the upper levels and DIBOND with a high gloss finish for the hoarding graphics the end result is spectacular at street level. The Trompe L’Oeil design building wrap enhances the local environment whist the works are undertaken on site. The project is a great example of a caring client considering the neighbours and local area.”

Greg Forster, Managing Director at Embrace Building Wraps

For further information on Embrace Building Wraps, please visit www.embracebuildingwraps.co.uk.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

The Print Show 2019 Opens In... September 17, 2019 10:00 AM 22
PRINTING United 2019 Opens In... October 23, 2019 10:00 AM 58
FESPA Global Expo 2020 Opens In... March 24, 2020 11:00 AM 211
Sign & Digital UK 2020 Opens In... April 28, 2020 10:00 AM 246
Your 300 x 300 Banner Here
drupa 2020 Opens In... June 16, 2020 10:30 AM 295

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...


SEARCH