OKI is the undisputed winner in the printer category according to German consumers, receiving the title of ‘the most popular customer brand of 2018’. This large-scale survey has taken place annually for the past five years by Focus Money and the German Institute for Quality and Finance, and evaluates millions of publications on social media from various sources. The survey, conducted over a 12-month period, garnered 53 million customer votes and is the largest consumer based survey on brand strength, in Germany.
New revenue streams are emerging for print shops investing in devices that can do more for less says Pamela Ghosal, General Manager, Marketing Communications EMEA, OKI Europe Ltd.
It’s now easier than ever for print businesses to profit from previously unexplored revenue streams through multi-format printing says Frank Jänschke, Senior Marketing Manager, Large-Format Printers, OKI Europe Ltd.
With studies confirming that the human brain responds more positively to print, marketers need to realise there’s a bright future in printed collateral says Pamela Ghosal, General Manager, Marketing Communications EMEA, OKI Europe Ltd
Building on the momentum of the original release of Digital Factory OKI TT Edition, CADlink Technology has released a new version of the software already widely used by shops leveraging OKI transfer printing in the customization/personalization markets. End-users as well as resellers worldwide have recognized the incredible value that such specific color management, production workflow software adds to the investment made in the OKI printer technology.