Embrace Building Wraps deliver stunning art on Carnaby Street

March 19, 2020
Outstanding 1000 m2 project in London for Carnaby x Project Zero Outstanding 1000 m2 project in London for Carnaby x Project Zero Photo credits: Dave Parry & PA Wire

The Embrace Building Wraps team has just completed the installation of a giant building wrap covering parts of Carnaby Street, Ganton St and Broadwick Street in central London.

The stunning creative features original artwork designs by artists including Boy George and poet Billy Collins as part of the Carnaby x Project Zero project. Project Zero is and ocean conservation charity and partnered with Carnaby. The giant art installation has been funded by Shaftesbury, the property investment company that owns the Carnaby area.

The solid vinyl wrap brings measures 11 metres high and 85 metres long and has been installed across three elevations over a bespoke off set banner frame.

The Embrace team provided a fully project managed service, assisting with the planning application to display advertising, obtaining night permits with Westminster City Council and setting out the final artwork before printing & installing.

Working in the very heart of Carnaby throws up its own unique set of challenges! However, working closely with the on-site construction team and scaffolding contractor the project ran like clockwork.

"The wrap had to be installed on a set date in readiness for a major press launch. The supporting frames were installed weeks in advance, with banners printed during the preceding week. Finally on the night before the launch we deployed a team of eight Operatives to work through the night to ensure the wrap was looking its best and that we were all clear from the site."

"We are delighted to be part of London’s newest and biggest open air free art gallery! The art installation looks great day and night."

Greg Forster, Managing Director at Embrace Building Wraps

The installation will remain in place until spring 2020, after which the Embrace team will manage the removal before the wrap itself is used to create a permanent feature, remaining in the Carnaby area.

For further information on Embrace Building Wraps, please visit www.embracebuildingwraps.co.uk.

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