UK Out of Home industry says thank you to key workers

April 08, 2020
On behalf of a Grateful Britain On behalf of a Grateful Britain

The UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. Initiated by Outsmart, the OOH trade association, the campaign runs throughout April and May on media space donated by Alight Media, blowUP media, Clear Channel, ECN, Elonex, Emerge Advertising, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards, with more members expected to come on board as the campaign progresses.

Created by Mother and produced by Grand Visual, ‘Grateful Britain’ deploys light humour to remind the hero key workers that they’re very much appreciated. Using a series of rhyming lines, calling out some of the different job roles that help keep us moving – from doctors, nurses, lab technicians through to supermarket workers, delivery drivers and postal workers. All run the essential services that are keeping the nation going during these difficult times. This the first iteration of a campaign that is due to run for several weeks with the messaging developing in line with the overall situation.

The DOOH campaign runs across roadside and retail locations aimed at reaching key workers who are out and about and working tirelessly around the clock helping us through the fight against Covid- 19. OOH will be supported by social media activity running across Twitter, Insta and Facebook.

CREDITS

  • Coordinator: Outsmart
  • Creative: Mother
  • Production Company: Grand Visual
  • Outdoor Media Owners: Alight Media, blowUP media, Clear Channel, ECN, Elonex, Emerge Advertising, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards
Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
The Print Show 2020 Opens In... September 27, 2020 10:00 AM 114
FESPA Global Expo 2020 Opens In... October 06, 2020 10:00 AM 123
PRINTING United 2020 Opens In... October 21, 2020 10:00 AM 139
Your 300 x 300 Banner Here
Sign & Digital UK 2021 Opens In... March 02, 2021 10:00 AM 270
drupa 2021 Opens In... April 20, 2021 10:00 AM 319

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...


SEARCH