Save Our Souls clothing scales upward, launches “Buy That Merch” platform with Kornit Digital

December 10, 2021
“With the Kornit, you can print pretty much anything, so when we work with artists, they can just do what they love, and we can print it.” “With the Kornit, you can print pretty much anything, so when we work with artists, they can just do what they love, and we can print it.”

Kornit Digital Ltd. (NASDAQ: KRNT), a worldwide market leader in sustainable, on-demand, digital textile production technologies, announced today that United Kingdom-based Save Our Souls Clothing has implemented the Kornit Storm HD6 Lite system for just-in-time production of its “alternative” custom apparel. Replacing a fleet of smaller, low-capacity digital direct-to-garment (DTG) machines, the Kornit system has enabled the company to scale its business upward with minimal time and labour needs.

Save Our Souls offers print services to a community of artists “driven by a love of tattoos, music, art, and life,” with a growing catalogue of designs applied to a variety of apparel at the time it is ordered, ensuring minimal inventory waste and carbon footprint. The success of their Kornit implementation, which enabled the brand to produce higher quantities with a single operator while eliminating pretreatments and heat presses from their routine, has empowered them to launch the “Buy That Merch” platform for artists, broadcasters, and musicians to produce and sell their own merchandise directly, without the fees associated with existing online marketplaces.

“With the Kornit, you can print pretty much anything, so when we work with artists, they can just do what they love, and we can print it,” said Marc Carter, Finance Director at Save Our Souls. “It changed everything. We could market more, bring more business on, and we didn’t need as much staff as we needed prior to that, so it’s actually more cost-effective. Our monthly cost has actually dropped, and maintenance is next to nothing.”

Adding the Kornit Storm HD6 Lite has provided Save Our Souls with consistency, quality, and reliability to print, pack, and ship most orders in a single day, offering customers an exceptional experience that keeps them coming back.

“We can’t really stress enough how instrumental the Kornit has been in our growing as a business,” said Stacey Donaghue Owner at Save Our Souls. “To anyone who’s considering upgrading to a Kornit machine, it’s the best decision you’ll ever make. It costs quite a bit of money, but you’ll make that back really quickly through the amount of business you can take on, and the speed in which you can actually get orders out, which just allows you to do other things and concentrate on growing your business.”

“On-demand print service providers like Save Our Souls are a perfect example of how digital, eco-conscious production is unleashing creativity wherever it may be found,” said Chris Govier, Kornit Digital Europe, Middle East, and Africa President. “They understand their market, they want to provide a quality garment quickly and consistently, and they’re investing in the capabilities that will engender loyalty in their buyers, and growth opportunities for the long term. That’s the power of digital fulfillment, and a production strategy that swaps inventory waste for profitability.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 177
The Print Show 2023 Opens In... September 19, 2023 10:00 am 296
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 325
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 114
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 548

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

A revolution for Screenbolaget with Vanguard flatbed investment

A revolution for Screenbo…

Nov 24, 2022 Rate: 0.00

Extension to Avery Dennison 700 Premium Film™ Range

Extension to Avery Dennis…

Nov 24, 2022 Rate: 0.00

Caldera announces Version 16 of CalderaRIP

Caldera announces Version…

Nov 24, 2022 Rate: 0.00

OUTFRONT Media introduces next level of OOH interactivity with OUTFRONT QRad

OUTFRONT Media introduces…

Nov 24, 2022 Rate: 0.00

Roland DGA Corporation introduces new Holographic Prism Film

Roland DGA Corporation in…

Nov 23, 2022 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Features/Applications

Anabella Bergero and Mimaki USA celebrate Latinx heritage with Drytac window graphics

Anabella Bergero and Mima…

Nov 15, 2022 Rate: 0.00

Creative Silhouettes adds colour to Toronto skyline with Drytac Polar Grip

Creative Silhouettes adds…

Nov 01, 2022 Rate: 0.00

Roland DG partners with the female skateboarders changing skate culture to create personalised boards

Roland DG partners with t…

Oct 26, 2022 Rate: 0.00

Field of Dreams for Purcell as Wolves deal marks successful launch

Field of Dreams for Purce…

Oct 04, 2022 Rate: 0.00

How an academic institution is using Coala interior film to refurbish its interiors

How an academic instituti…

Sep 16, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH