Esko Studio 16 3D packaging design software eliminates the need for physical mock ups

November 22, 2016

Esko has given 3D packaging design software Studio 16 a new series of tools with the launch of Esko Studio 16, part of the Esko Software Platform 16. Studio is a unique set of tools for 3D packaging design made for all packaging artwork professionals.

The company says that since 2006, Studio has been installed by thousands of packaging professionals, from small design agencies and freelance designers to the largest global brand owners. Studio has helped users produce better packaging designs, whether designers are trying out different ideas and want virtual mockups fast, or prepress operators are checking graphic positioning and reverse print. Creating this artwork for presentations, marketing campaigns or e-commerce is done with the artwork print production data and eliminates the need for separate packaging artwork creation in other software.

"Unlike other solutions, designers and prepress operators don’t have to leave their design tool of choice. They are able to make very advanced 3D design actions within Illustrator - a platform they are very familiar with. Since ten years, Studio has been helping trade shops, converters and brands offer their customers a faster route to market for product design - and it continues to be the worlds’ most powerful and popular packaging 3D design and store visualisation tool,” says Chris Stowe, Esko’s Product manager 3D solutions. “It eliminates the need for physical mock ups and reduces the approval process via instant online collaboration. Ultimately this means the time from design to production is much faster and cost effective. Creating test versions, new promotions and product variations can be designed and visualised at the touch of a button.”

Studio is available in two bundles: Studio Essentials to create cartons, bottles, trays and displays; and Studio Advanced for agencies or departments that need to handle every packaging shape imaginable, including difficult to create realistic flexible bags and shrink sleeves.

“The benefits of Studio encourage designers to experiment with different ideas and allow prepress operators to do quality checks on graphics positioning, reverse print and other production critical elements," adds Stowe. "Users can quickly check finishing effects, create realistic visuals, see more details in pack shots and speed up the production of pack shots. With Studio you are virtually holding the pack in your hands.”

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