Bookfactory by BUBU launches a new online shop to sell photo products with Printbox

December 13, 2018

Bookfactory, one of Switzerland’s leading providers for photo products has made its next step into the personalization market with the relaunch of its new online store.

Bookfactory is part of Bubu AG, which produces high quality, bookbinding solutions since 1941, and is a family business run by the third generation. The business was founded by Albert Burkhardt, the company’s president at that time, and has established itself, very successfully, in the book market. With the introduction of its photobook service in 2004, Bookfactory was the first Swiss company to include hardcover photo books in its range.

The current CEOs, Christian Burkhardt and Thomas Freitag are responsible for the day-to-day running of the business with the help of their team of 120 employees. Securing a third generation of succession, Bookfactory continues the almost 80-year history of the company with a new software provider: Printbox.

"Cooperating with BUBU brought us a lot of fun but as well a lot of hard work to build the website connected to their desktop editor. Previously, the company had only had the offline editor but has decided to integrate the process and let users decide if they want to stay offline or design items online. We came at this part and have done everything to support the transition. We, at Printbox, are proud of the final effect and crossing fingers for Bubu’s further development."

Michał Czaicki, CEO at Printbox

With their latest generation of HP Indigo presses, the company is ready for many printing jobs. For now, Bookfactory sells books, calendars, canvases, cards and gifts in the Swiss market.

"Having worked for almost 10 years in the photo products industry I was challenged by Christan and Thomas in the beginning of 2018 to bring a completely new customer experience to Bookfactory before the high-season. When we looked at the overall possibilities, we were pretty amazed to find a vibrant and vital market for white label solutions.

We chose Printbox because we thought that their user-friendly and feature-rich product editors, as well as flexible product configurators, do match our requirements and our quite big portfolio of options best. Hence, Printbox will give our customers the easiest and most joyful experience in the Swiss market. On top of that, I never had the pleasure to work with such a great team and experienced partner. We felt the know-how and can-do mentality from the whole Printbox team every day, which was a huge time-saver and, believe it or not, we managed to bring this new “baby” live within only four months. Of course, we know that this can only be the starting point of a great partnership. I personally look forward to the next sprint, the next release and all the stuff that is on our roadmap!"

Robert Becker, CDO at Bubu

For further information on BookFactory, please visit

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