Bagelstein and Caldera – a recipe for success

February 20, 2020

Starting from its first restaurant in 2011, Bagelstein is a “made-in-France” success story that has expanded to 107 branches across Europe in just nine years. Caldera is thrilled to play its part in this journey – enabling Bagelstein to create a multitude of extraordinary and entertaining visuals to build the brand’s unique identity across all of its stores.

The co-founder and CEO of the company is Thierry Veil. He’s very clear about how Bagelstein and Caldera working together is an important factor in the brand’s communication strategy. He says: “For us, Caldera is the essential link, placing our crazy spirit at the heart of our in-store communication.”

In fact, the core of Bagelstein’s commercial strategy lies in the creation of a powerful marketing message that makes the company stand out from the crowd. “Ever since Bagelstein was created in 2011, our marketing has been on a fast track,” explains Thierry. “Suddenly, Bagelstein was everywhere. Our research and development department is huge and we are constantly rethinking our recipes, while coming up with new jokes, products and lines of communication.”

Thierry Veil believes that this rolling communication is the secret of Bagelstein’s success. “It’s imperative that our customers are aware of all this energy and all of this strength – the fruit of our on-going work. To communicate our story requires a lot of printing in all of our stores, with constantly changing point-of-sale advertising material. Our advertising and in-store communication can change on a daily basis, and Caldera allows us to respond quickly to the demands of the business.”

The company uses Caldera VisualRIP+ to drive their digital printers – it’s a comprehensive workflow solution that’s ideal for creating all the Bagelstein visual communication collateral. Having been designed with growing businesses in mind, VisualRIP+ has worked particularly well as the company has expanded. It utilises a powerful ICC color calibration engine, and the range of optional modules allows further functionality to be added if needed. An intuitive and easy to use GUI and the ability to handle print-to-cut production is exactly in line with Bagelstein’s demanding requirements.

Veil continues, “For us, Caldera is like the airlock between the street and the Bagelstein universe – a world of brilliant images, spoof newspaper headlines and great jokes. We need consistently high quality prints to reproduce this humor and maintain our brand image. And Caldera gives us the ability to do this well, day after day.”

Thierry Veil is clear in his conclusion. “We need Caldera for its quality – it provides us with a finished product that is impeccable.” For Bagelstein, maintaining quality is the key – for both its products and its communication strategy. We can safely say, it’s a strategy that has paid off as the business moves from strength to strength.

For further information on Bagelstein, please visit

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