MPI Instore Solutions brings POS and Displays Printing in-house with HP Digital Printing

May 16, 2019

MPI Instore Solutions, a leading print service provider in Denmark, has moved its printing of displays and POS in-house with the acquisition of its HP Scitex 15500 Corrugated Press, gaining agility and flexibility.

Prior to the installation of the HP Scitex 15500, the Danish print service provider would design in-house, outsource high-quality prints from an offset printing provider, and then assemble the displays and POS in-house. But this all changed when MPI Instore Solutions installed the HP Scitex 15500 Corrugated Press.

MPI’s acquisition of the HP Scitex 15500 was driven by customers’ demands for more creativity, shorter runs, versioning, personalisation, fast turnaround times, and no inventory.

“The decision to choose HP was multi-fold. Following extensive market research, we were impressed by the robust, high-productivity of the HP Scitex 15500 Corrugated Press”, said Mette Christensen, CEO, MPI Instore Solutions. “For all this and more, the HP press proved a perfect fit for our customers.”

One recent successful campaign run by MPI Instore Solutions was the Aqua D’Or “Flow Your Way” campaign for Danone. Using HP Indigo’s digital printing technology and HP Mosaic, each water bottle labelled was printed with one-of-a-kind artwork. Created by Danish artist Emil Kozak, MPI Instore Solutions printed corresponding in-store displays on its HP Scitex 15500 Corrugated Press. Over three million bottles were sold, with extremely positive feedback from the customers. Mette Christensen, CEO, MPI Instore Solutions said: “the customer loved the quality and they were impressed by the speed at which we delivered 150 displays.”

The print service provider produced the in-store displays for the successful Aqua D’Or “Flow Your Way” campaign. Watch this short video below:

For further information on MPI Instore Solutions, please visit www.mpi-as.dk.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
The Print Show 2020 Opens In... September 27, 2020 10:00 AM 118
FESPA Global Expo 2020 Opens In... October 06, 2020 10:00 AM 127
PRINTING United 2020 Opens In... October 21, 2020 10:00 AM 142
Your 300 x 300 Banner Here
Sign & Digital UK 2021 Opens In... March 02, 2021 10:00 AM 274
drupa 2021 Opens In... April 20, 2021 10:00 AM 323

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...


SEARCH