Following high levels of customer satisfaction, Direct CD’s customers were asking them for additional digital printing services.
Following his appointment, Operations Director, Fuat Fuat developed new service offerings and workflows required to meet their customer requirements. To do this they would need to upgrade the existing Ricoh machine of five years, with a new Ricoh 5 colour Pro C 7100, that enabled the ability to print white, as well as a spot UV varnish.
Martin Crowson added, “Upgrading our machinery with Ricoh’s latest equipment will allow us to meet various other printing requirements of brochures, leaflets and manuals to our current and potential customers.”
“Putting pen to paper at IPEX demonstrates how Ricoh re-enforces our partnership approach with clients. Martin and his team are clearly looking for technology to grow their business. What we do is continue to work with customers to really understand their business challenges and goals, advising on the best equipment to meet their needs. That is what makes the difference.” comments Tim Carter, Commercial Sales Director at Ricoh.