Chiquita collaborates with Ricardo Cavolo to launch a new limited-edition range of stickers

December 03, 2019

Bringing a splash of cheerful sunshine and colour to the grey days of winter, Chiquita has chosen famous Spanish artist Ricardo Cavolo to develop a special edition of its iconic Blue Stickers. These are printed at the end of 2019 to celebrate the Year End holidays.

Ricardo has created the five special Chiquita stickers using the digital Google Tilt Brush, a virtual reality (VR) app that generates art in 3D. This gives the illusion of being inside his work – in a vibrant and happy place – and allows his audience to immerse themselves in his creations.

Born in Salamanca in 1982, illustrator Ricardo’s artistic universe is closely aligned with the Chiquita brand, leveraging the same values, look and feel – intense, flamboyant colours, with exuberant use of yellow, vivid images, graffiti and pop/tattoo images. His body of work ranges from mural paintings and pyrography to graphic design, and he leverages digital design to translate his art into the online space. He is also a popular digital presence, with over 200,000 followers on Instagram.

His art is rich in symbolism: it always features two males and two females, representing gender equality, and each person has two pairs of eyes as a symbol that seeing is knowledge and power. This symbol sprung from a childhood experience – his stepfather could not read or write but used to say he didn’t need to, as he saw everything, and this gave him knowledge.

The artist’s emblematic symbol is a heart with flames at its core, a representation of the power within each of us. Ricardo grew up within the gypsy community and believes this gave him the ability to see that there are two types of society – to him, the most beautiful is the one people ignore and try to avoid.

Ricardo believes in being true to himself but has struggled with depression in recent years. This experience has helped him to understand the importance of being aware of who you are and your emotions. This knowledge is particularly linked to his iconic heart symbol, which represents that you can overcome everything, because the power lies within you. He feels his purpose is to talk about the topics that society avoids, such as mental health and women’s empowerment, turning sensitive topics into normal conversations.

Through the VR experience, Ricardo’s stickers will give Chiquita customers the gift of experiencing a pioneering, unforgettable and magical world. These new special edition stickers are available in www.chiquita.com/ricardo-cavolo.

Chiquita has an amazing giveaway waiting for everyone!

During December, Chiquita lovers have the opportunity to win theses 3 exclusive goodies from Ricardo Cavolo! To participate, make sure you follow @Chiquitabrands on Instagram now and be ready to be surprised.

Ricardo Cavolo for Chiquita - Tilt Brush VR experience

We wanted to challenge creativity, and Ricardo jumped on the opportunity to explore his characters with the Google Tilt Brush.

Ricardo Cavolo for Chiquita - Female Sticker Drawing

As part of the 2019 Artist Sticker limited edition, Ricardo Cavolo created 5 different stickers where he showcases equality and everyone's inner beauty. In this video, we can see how Ricardo draws one of the Females represented in his stickers.

Ricardo Cavolo for Chiquita

For the 2019 Artist Sticker limited edition, Chiquita partnered up with the Spanish artist Ricardo Cavolo for a set of 5 new stickers.

PART 1

PART 2

For further information on Ricardo Cavolo, please visit www.ricardocavolo.com.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2020 Opens In... March 24, 2020 11:00 AM 100
Sign & Digital UK 2020 Opens In... April 28, 2020 10:00 AM 135
drupa 2020 Opens In... June 16, 2020 10:30 AM 184
The Print Show 2020 Opens In... September 27, 2020 10:00 AM 287
Your 300 x 300 Banner Here
PRINTING United 2020 Opens In... October 21, 2020 10:00 AM 311

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...


SEARCH