The world famous Piccadilly Lights in London has become the nation’s noticeboard during the Covid-19 pandemic, carrying a series of supportive, positive messages and content to help lift the country’s mood.

Three superb campaigns for drinks brands Innocent and Monkey Shoulder and the online adult retailer Lovehoney have been named the winners of Ocean Outdoor’s £1 million Crucial Creative Competition.

Defining moments from past Olympics Games which capture British sporting victories will be broadcast across Ocean Outdoor’s premium digital network to mark the period that Tokyo 2020 would have been taking place.

The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign - #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign launches around the world on Monday July 27.

oOh!media’s iconic 40 x 10 metre billboard at Sydney Airport has gone digital, enabling more advertisers to reach audiences at one of the country’s most premium outdoor media sites.

Cricket goes #RedforRuth on Saturday, July 25 to help support families facing the death of a parent to cancer through the work of the Ruth Strauss Foundation.

Despite the absence of this year’s Championships, the All England Lawn Tennis Club (AELTC) has teamed up with Ocean Outdoor in a continuation of their content partnership to fill the gap this year. 

From Tuesday, July 7, the iconic Piccadilly Lights features The Feelings of Injustice, a powerful photographic observation of diverse voices, faces and emotions united by pleas to end systemic racism.

Ad agencies often tell their clients, brands that advertise in a downturn increase market share.

This year’s trophy winners, across 13 categories, highlight the breadth of creativity and talent in Out of Home today.

The 15th June was being hailed as the ‘first hello’ for Out-of-Home (OOH) advertising, the week when Outdoor audiences were expected to return - as non-essential retail opens up, accompanied by the return of national brand advertisers to the medium.  Campaigns include eBay, Shein (an online fashion brand), Therapy Box’s Language Explorer app (via our Nurture team), The British Red Cross, UNICEF and Minor Figures (via our Nurture team)  among many others.

The World Out of Home Organization (WOO) - which represents Out of Home media owners, national associations and specialist media agencies worldwide - has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch.

The iconic Prostate Cancer UK ‘Man of Men’ logo will spectacularly showcase personal, poignant and powerful messages this Father‘s Day (Sunday 21st June) in an exciting and unique campaign.

Ocean has announced the line-up of the judging panel for its Crucial Creative Competition, a new £1million prize fund to help rally advertisers and agencies as the Covid-19 crisis begins to ease.

The People’s Picture’ has launched a giant interactive rainbow mosaic of “hope” on London’s Piccadilly Lights made up of thousands of NHS staff, key workers and carers combined with the nation’s pictures with the messages “Every picture tells a story, what’s yours? Be creative, stay well, and Thanks to the NHS’”.

#SendingLove, the world’s largest User Generated Content (UGC) powered DOOH campaign has wrapped. During its run, the campaign from Talon, Plexus and Grand Visual, delivered messages of love and solidarity to 180 cities around the world, whilst raising money for the global COVID-19 Solidarity Response Fund.

JCDecaux partners with SCA to bring its ‘Shop Local’ campaign to Out-of-Home, supporting local businesses when they need it most.

Ocean has pledged its support for Stilton® by providing the Stilton Cheese Makers Association (SCMA), which represents the UK’s Stilton producers, with more than 20 high profile sites around the country for two weeks from June 1.

OUTFRONT Media Inc. (NYSE: OUT) earned six awards during the 78th annual OBIE Awards on May 20 for billboard campaigns designed by its in-house creative team, OUTFRONT STUDIOS. Each year, The Out Of Home Advertising Association of America (OAAA) presents the OBIE Awards, which honors the finest in out of home advertising design. Ahead of this year's virtual award show, OUTFRONT STUDIOS had 16 finalists and, by the end of the event, received more wins than any other creative agency. The winning campaigns were chosen from several different categories, in various industry sectors including Automotive, Entertainment, and more. More than 50 creative agencies and brands across the country submitted their work, which were judged by seven prominent industry leaders.

With summer festivals cancelled, wine-in-a-can brand Hun moved swiftly to upscale their marketing activity, launching a tongue-in-check ‘lockdown’ Out-of-Home advertising campaign instead. The campaign was planned and booked with JCDecaux UK through Talon and Manning Gottlieb OMD.

Top creative leaders, along with media heads from BT, GSK and Warner Bros, have chosen their 53 potential winners for this year’s Outdoor Media Awards, run by Clear Channel in partnership with Campaign.

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