Ocean Outdoor is reframing the DOOH (digital out of home) proposition to equate the power of DOOH with peak TV.

The Piccadilly Lights in London and other national landmarks paid their respects to Captain Sir Tom Moore last night.

OUTFRONT Media Inc. (NYSE:OUT) is proud to launch its Black History Month campaign titled, "Making Black History with…" which celebrates Black women and men who are making history in real time.

The World Out of Home Organization has scheduled three 2021 World Tour events, the first time it has gone on the road, to reach targeted regional audiences.

“We launched our new agency in the middle of lockdown,” says James Murphy, CEO of New Commercial Arts, and suddenly there we were, maybe the smallest agency working on the world’s biggest Out of home campaign.”

WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.

JCDecaux UK’s Nurture programme, which provides start-up businesses with support, services and media investment matching to maximise the impact of their Out-of-Home media investment, has partnered with leading crowd-funding platform Crowdcube.

The nationwide OOH campaign being displayed across JCDecaux advertising sites including roadside, retail and rail locations from The Foundation for a Better Life will run for two-weeks from 28 December 2020. Launching concurrently in both the UK and the USA, the campaign encourages the public to ‘Share a message of compassion’ across social media, using the hashtags #Compassion and #PassitOn.

In partnership with Shelter, HSBC is helping people without a fixed home address to open a bank account, giving them a safe place to keep and spend money received from work or benefits, as well as a way to spend or save towards their future.

Leading Out-of-Home advertising company JCDecaux has brought some Christmas cheer to Adelaide in a unique campaign for National Pharmacies.

JCDecaux has launched its first National Drive screen in Cardiff. The capital of Wales has a population of 1.5million and is known for it’s connected business community, excellent transport links, world-class sports venues, rich cultural heritage and vibrancy.

This year we have chosen to support our long-standing charity partner The Prince’s Trust as our Christmas charity. Their work, focused on helping young people to build confidence and skills for jobs and training, has never been more vital, with young people among the hardest hit by the pandemic.

Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform and Ocean have joined forces.

Ocean is supporting the North West Passage 2021 expedition which will see a team of adventurers set out to become the first to row the notorious Arctic route between the Atlantic and Pacific Oceans.

Landsec, owner of the Piccadilly Lights, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the iconic screen to audiences and trigger spectacular interactive 3D experiences.

2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of next year.

Clear Channel has partnered with Pocc (People of Culture Collective), a creative network making cultural impact, to showcase their brand-new campaign across digital Out of Home sites nationwide.

Sony marked the UK launch of its next generation PlayStation PS5 with a spectacular 3D domination of the world famous Piccadilly Lights in London.

Talon and Grand Visual’s user generated digital Out of Home campaign ‘Sending Love’ won the Best International Campaign award at this week’s Drum OOH awards. It was also highly commended in the Best Collaborative Campaign During Covid-19 category.

Scotland’s superb win over Serbia to qualify for the Euros after that dramatic penalty shoot-out left the nation celebrating and brands flocking to out of home screens with some splendid Victory Rolls.

Swedish national Out of Home JIC, Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO).

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