Rankin’s photography series uses the Power of the Public Screen to celebrate unsung climate heroes

November 23, 2021
The campaign is running across JCDecaux UK’s national network of screens, raising awareness of how ordinary people make a big difference to the climate change crisis The campaign is running across JCDecaux UK’s national network of screens, raising awareness of how ordinary people make a big difference to the climate change crisis

While world leaders convene in Glasgow for COP26 to negotiate our climate future, ordinary people from across the UK show them how they, and others like them, are making a significant difference to reducing our carbon footprint.

It is these unsung, Everyday Climate Heroes that Rankin, the UK’s most renowned photographer, has brought to the forefront in this campaign, which has been unveiled at COP26 and displayed across JCDecaux UK’s network of screens throughout the UK for its duration.

The bespoke work is in partnership with the Futerra Solutions Union, a new non-profit, which uses the power of culture to accelerate sustainable development.

The campaign aims to change the face of climate action in the UK, breaking through the stereotypes of only politicians and activists having a media profile, when so many of us are making a difference everyday.

The 10 Everyday Climate Heroes identified by the Futerra Solutions Union and shot by Rankin range from a former coal miner to a farmer; from scientists to teachers, community volunteers, a factory worker and a waitress. Each brings a message of hope underlined by their urgency to do what they can to secure our future.

The series of images has been unveiled at the United Nations Climate Change Conference, COP26, in Glasgow and on our network of screens throughout the UK. Each of the climate heroes has been interviewed at length, quotes from which can be found here.

We are delighted to have worked with Futerra Solutions Union on this powerful and relevant Everyday Climate Heroes campaign, supporting it on our nationwide network of screens through our start-up programme, Nurture. Not only does it reinforce our commitment to sustainability as a business, but it also highlights the power of the public screen of Out-of-Home in driving positive change and shifting perceptions in powerful ways."

Joe Hills, Head of Nurture at JCDecaux UK

Photographer Rankin, said: “The Everyday Climate Heroes all have thought provoking stories to tell. Through imagery, I wanted to highlight the extraordinary change being made by these ordinary people within their local communities and to the environment. This project takes the spotlight away from the world leaders and places it on the people that make up our nation, we all have a part to play in tackling the climate crisis. And now is that time.”

Solitaire Townsend, Chair of the Futerra Solutions Union said: “Across the UK people are making a real difference, everyday. Our neighbours, our friends, and our children are all starting to do what they can in millions of different ways, every single day. These are extraordinary portraits of everyday people. We couldn’t be more proud to help raise up these voices."

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 279
The Print Show 2022 Opens In... September 20, 2022 10:00 am 34
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 63
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 216
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 650

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

To tint or not to tint?

To tint or not to tint?

Aug 16, 2022 Rate: 0.00

swissQprint to show new developments in high-quality UV flatbed and roll to roll printing in Las Vegas

swissQprint to show new d…

Aug 16, 2022 Rate: 0.00

Solopress appoints Phil Foster as Head of Business Development

Solopress appoints Phil F…

Aug 16, 2022 Rate: 0.00

Amari Plastics goes green with new Amari Sustainable range of materials

Amari Plastics goes green…

Aug 15, 2022 Rate: 0.00

Featured News

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Arrival of Bürkle LFC 2100 liquid laminator enhances Studio One’s in-house finishing capabilities

Arrival of Bürkle LFC 210…

Feb 22, 2022 Rate: 0.00

Sir David Attenborough surprises commuters by turning Piccadilly Circus ‘Green’

Sir David Attenborough su…

Feb 14, 2022 Rate: 0.00

Features/Applications

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

Global Printing Enterprises brings ‘FRIENDS™ Experience’ to life with Drytac ReTac Smooth 150

Global Printing Enterpris…

Aug 09, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

MacroArt’s collaboration with one of River Island’s key charity partners helps bring Newlife to the high street

MacroArt’s collaboration …

Aug 02, 2022 Rate: 0.00

Minoh gets creative with Drytac ReTac Textures Linen in eye-catching wall graphics project

Minoh gets creative with …

Jul 11, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH