Prime Video DeepScreen™ epic sets the Wheel of Time alight

November 22, 2021

The show-stopping debut of Amazon Prime Video’s the Wheel of Time with a DeepScreen™ illusion on the world famous Piccadilly Lights in London has set social media alight ahead of the release of the fantasy series.

The sensational 3D spectacle debuted in Piccadilly Circus this week and appears for one week, supported by large format executions in Westfield London, Westfield Stratford City, Birmingham and Liverpool. Prime Video shared the anamorphic DOOH spot on its Twitter and Instagram channels where it quickly racked up more than 300,000 views, likes and ample praise.

Media planning and buying was by Rapport and Initiative.

The out-of-home trailer depicts a battle between the “Light”, actor Rosamund Pike’s character Moiraine Damodred of the all-female organisation the Aes Sedai, versus the “Dark”, the commander of the dark army, with the characters appearing to break out from the screen.

Captured on green screen, a live-action performance was composited into each scene, combining it with show quality VFX and bespoke 3D animation.

Rosamund Pike’s hands were also shot to create the effect of Moiraine channelling her powers, which were then rebuilt in CGI.

Amplify worked with the show’s VFX teams at MPC and Amazon Studios, to deliver the project. Thomas Valente and Tom Phipps created the spot.

Down at Piccadilly, Ocean’s David Tait met up with Matt Bell, BTS Director/Producer Wolfshoulder Films, who directed the live action element. Matt said: “Watching it in the flesh is truly captivating. It’s a really visceral piece of content where something is reaching out the screen and touching you. Which is what all advertising, all marketing and content wants to do – and in this case it really works.”

To find out how other advertisers are taking DOOH to new levels using Ocean’s DeepScreen™ activation to create deeper audience engagement, join our webinar at 2pm today (November 6). You can register for the session here Ocean DeepScreen™ — Ocean Outdoor

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
Sign & Digital UK 2022 Opens In... March 22, 2022 10:00 am 54
FESPA Global Expo 2022 Opens In... May 31, 2022 10:00 am 124
The Print Show 2022 Opens In... September 20, 2022 10:00 am 236
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 265
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 852

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Prismaflex UK TS62 ink & material 100% Fire Rated accreditation for our print technology on Kavalan PVC FREE materials

Prismaflex UK TS62 ink …

Jan 19, 2022 Rate: 0.00

Minuteman Press Earns Entrepreneur 2022 Number 1 Rated Printing and Marketing Franchise Ranking

Minuteman Press Earns Ent…

Jan 19, 2022 Rate: 0.00

The BoxMaker installs 3rd Highcon digital cutting and creasing system to expand corrugated business

The BoxMaker installs 3rd…

Jan 19, 2022 Rate: 0.00

Dennis Allen joins Nazdar as Narrow Web Technical Sales Representative

Dennis Allen joins Nazdar…

Jan 19, 2022 Rate: 0.00

White print makes the difference: plot.tec installs HP Latex 700W

White print makes the dif…

Jan 18, 2022 Rate: 0.00

Featured News

Color Concepts and The Age of ColorBase

Color Concepts and The Ag…

Nov 02, 2021 Rate: 0.00

Color Concepts launches - The Ultimate Ecosystem for the Visual Industry

Color Concepts launches C…

Nov 02, 2021 Rate: 0.00

Links Signs and Drytac bring football home with London Underground installations

Links Signs and Drytac br…

Jun 22, 2021 Rate: 0.00

When quality matters - Phototex is the artists’ choice

When quality matters - Ph…

May 10, 2021 Rate: 0.00

PressOn – a Printing Jewel on the Medway

PressOn – a Printing Jewe…

Mar 02, 2021 Rate: 0.00


White print makes the difference: plot.tec installs HP Latex 700W

White print makes the dif…

Jan 18, 2022 Rate: 0.00

Ricoh technology drives print success at Park Community Enterprises

Ricoh technology drives p…

Jan 14, 2022 Rate: 0.00

WCD uses Drytac Protac AMP film to boost protection for warehouse workers

WCD uses Drytac Protac AM…

Dec 14, 2021 Rate: 0.00

morphmy uses Drytac Polar PET 170 to spread Christmas cheer for charity

morphmy uses Drytac Polar…

Dec 09, 2021 Rate: 0.00

Art exhibition mural retrofit transformed by Phototex self adhesive fabric into a sustainable perpetual exhibition

Art exhibition mural retr…

Nov 22, 2021 Rate: 0.00

Your 1100 x 100 Banner Here