OUTFRONT Media introduces next level of OOH interactivity with OUTFRONT QRad

November 24, 2022

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., today is introducing "OUTFRONT QRad," a new creative capability for its Liveboard digital out of home ("DOOH") assets that allows audiences to engage, participate and shape what is being displayed on the screens.

The OUTFRONT QRad-driven campaign, Change the Ending. The campaign was developed in partnership with the Childhood Domestic Violence Association.

OUTFRONT QRad is a new content control capability which allows audiences to engage with ads by triggering creative changes directly on OUTFRONT's Liveboards. Active, on the go commuters can simply scan a QR code and select pre-set creative options to choose their own ad journey. This is the newest example of how QR codes are being incorporated into OOH campaigns to make them more interactive and successful. According to a recent survey, over 40% of subway riders have scanned a QR code on an ad on a digital screen to receive incentives, offers, coupons or other valuable information and would scan again.*

OUTFRONT has partnered with a leading nonprofit to develop the first ever out of home campaign to raise awareness of childhood domestic violence - the experience of growing up living with domestic violence. The OUTFRONT QRad-driven campaign, Change the Ending, begins with several teaser statements that appear to have been drawn and written by a child saying: I Should Have Stopped It, It was my fault, I Lived in Fear, My Dreams Were Brokenand others. Each visual includes the tagline Change the Ending. To do so, commuters passing by scan a QR code which reveals the new "changed endings" for them – It Wasn't My Job to Have Stopped It!, It wasn't my fault, I Lived Happily Ever After! and All My Dreams Came True. The campaign was developed in partnership with the Childhood Domestic Violence Association.

Of all the adversities one can face in their childhood home, childhood domestic violence is amongst the least known, even among the 1+ billion alive today who have experienced it," said Brian F. Martin, founder of the Childhood Domestic Violence Association. "We applaud OUTFRONT for understanding that awareness is the first step towards resiliency and through their efforts, awareness will increase."

The Change The Ending campaign began in October, during Domestic Violence Awareness Month and will run throughout the year around the country on OUTFRONT DOOH assets, with the QRAD-specific creative running on the Brightline rail in Miami and the Minneapolis Skyway system.

OUTFRONT QRAD significantly ratchets up the effectiveness of campaigns by delivering a new type of interactive engagement in DOOH. By employing OUTFRONT QRad, we believe brands can achieve deeper levels of 1:1 engagement including, but not limited to ecommerce activations, increased lead generation, and social media awareness."

OUTFRONT Media's Chad Shackelford, VP Head of Digital Creative

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 103
The Print Show 2023 Opens In... September 19, 2023 10:00 am 222
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 251
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 40
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 474

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Registration opens for inaugural WrapFest event

Registration opens for in…

Feb 08, 2023 Rate: 0.00

Color Concepts announces rebrand to ColorBase

Color Concepts announces …

Feb 07, 2023 Rate: 0.00

Mimaki to launch brand new product during insightful, information-packed Global Innovation Days

Mimaki to launch brand ne…

Feb 07, 2023 Rate: 0.00

Print-2-Media unlocks new markets and greater productivity with swissQprint Nyala 4 flatbed printer

Print-2-Media unlocks new…

Feb 07, 2023 Rate: 0.00

Ainsley Signs invests in the new Canon Colorado 1650 UVgel dedicated roll printer

Ainsley Signs invests in …

Feb 07, 2023 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Features/Applications

Makroser Tekstil’s carpet production soars with a Mimaki TS300P-1800 sublimation transfer printer

Makroser Tekstil’s carpet…

Dec 20, 2022 Rate: 0.00

Phototex Self Adhesive Fabric on Display at the Imperial War Museum

Phototex Self Adhesive Fa…

Dec 19, 2022 Rate: 0.00

MacroArt's large scale graphics installation helps turn Soho's streets into a new reusable gallery

MacroArt's large scale gr…

Dec 07, 2022 Rate: 0.00

Mimaki 3D printed models star in ITV trailer for Emmerdale soap opera

Mimaki 3D printed models …

Dec 06, 2022 Rate: 0.00

Tate Liverpool looks to Contra Vision for its Turner Prize window graphics

Tate Liverpool looks to C…

Dec 01, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH