Ocean Outdoor supports LGBQT+ campaign with Southampton Football Club

October 25, 2021
Southampton Football Club unites the City for ‘No place for homophobia in football’ campaign by Tommy Southampton Football Club unites the City for ‘No place for homophobia in football’ campaign by Tommy

‘No place for homophobia in Southampton’ is a multi-layer campaign that kicked off with a statement inspired by the Club’s manifesto, social media take-over, docu-style video content, DOOH (Digital Out of Home), PR and a visual celebration of solidarity, with a stunning mural.

Creative innovation agency Tommy created the campaign, putting the Southampton LGBTQ+ population and the city of Southampton at its heart, by asking players, fans and the people of Southampton to pledge their name in support for a more inclusive future for football. The brief to build awareness and ‘change the game for good’ came from its client Southampton Football Club in partnership with its official kit supplier, hummel.

The stunning mural created by renowned artist Jay Kaes is situated in Chantry Road in the St Mary’s area of Southampton. The mural includes the impactful campaign message “No place for homophobia” and features a range of LGBTQ+ colours and the first 100 pledged names.

The campaign has shown our pride in standing alongside our fans and hummel by making a powerful statement in the city to show our support for LGBTQ+ supporters – the results speak for themselves”.

Southampton’s Director of Marketing and Partnerships, Sarah Batters

This campaign is the hallmark of earning serious attention designed to progress not just inclusivity in the game, but in wider society – we worked closely with the Southampton community to get the tone right and we built the campaign over the month with different touchpoints to ensure it felt like it belonged to Southampton”.

Marcus Foley, Founder and CCO at Tommy

Outdoor advertising space was donated by leading DOOH operator Ocean Outdoor with free screen time across all of its city-based DOOH locations to promote the campaign, including locations on Western Esplanade, West Quay and Bevois Valley.

Ocean has a long history of supporting social equality causes and we’re delighted to put our screens to great use with Southampton FC and Hummel’s No Place for Homophobia campaign.”

Ocean’s Chief Marketing Officer, Richard Malton

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
Sign & Digital UK 2022 Opens In... March 22, 2022 10:00 am 54
FESPA Global Expo 2022 Opens In... May 31, 2022 10:00 am 124
The Print Show 2022 Opens In... September 20, 2022 10:00 am 236
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 265
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 852

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Prismaflex UK TS62 ink & material 100% Fire Rated accreditation for our print technology on Kavalan PVC FREE materials

Prismaflex UK TS62 ink …

Jan 19, 2022 Rate: 0.00

Minuteman Press Earns Entrepreneur 2022 Number 1 Rated Printing and Marketing Franchise Ranking

Minuteman Press Earns Ent…

Jan 19, 2022 Rate: 0.00

The BoxMaker installs 3rd Highcon digital cutting and creasing system to expand corrugated business

The BoxMaker installs 3rd…

Jan 19, 2022 Rate: 0.00

Dennis Allen joins Nazdar as Narrow Web Technical Sales Representative

Dennis Allen joins Nazdar…

Jan 19, 2022 Rate: 0.00

White print makes the difference: plot.tec installs HP Latex 700W

White print makes the dif…

Jan 18, 2022 Rate: 0.00

Featured News

Color Concepts and The Age of ColorBase

Color Concepts and The Ag…

Nov 02, 2021 Rate: 0.00

Color Concepts launches ColorBase.com - The Ultimate Ecosystem for the Visual Industry

Color Concepts launches C…

Nov 02, 2021 Rate: 0.00

Links Signs and Drytac bring football home with London Underground installations

Links Signs and Drytac br…

Jun 22, 2021 Rate: 0.00

When quality matters - Phototex is the artists’ choice

When quality matters - Ph…

May 10, 2021 Rate: 0.00

PressOn – a Printing Jewel on the Medway

PressOn – a Printing Jewe…

Mar 02, 2021 Rate: 0.00

Features/Applications

White print makes the difference: plot.tec installs HP Latex 700W

White print makes the dif…

Jan 18, 2022 Rate: 0.00

Ricoh technology drives print success at Park Community Enterprises

Ricoh technology drives p…

Jan 14, 2022 Rate: 0.00

WCD uses Drytac Protac AMP film to boost protection for warehouse workers

WCD uses Drytac Protac AM…

Dec 14, 2021 Rate: 0.00

morphmy uses Drytac Polar PET 170 to spread Christmas cheer for charity

morphmy uses Drytac Polar…

Dec 09, 2021 Rate: 0.00

Art exhibition mural retrofit transformed by Phototex self adhesive fabric into a sustainable perpetual exhibition

Art exhibition mural retr…

Nov 22, 2021 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH