Limited Space expands into small-format digital OOH with Capital & Regional D6 launch

March 24, 2022
New DOOH network launches with Pandora and Visa campaigns New DOOH network launches with Pandora and Visa campaigns

Destination media specialists, Limited Space, and Capital & Regional (C&R), the UK convenience and community focused shopping centre REIT, have launched a new D6 digital out-of-home (OOH) network. This is Limited Space’s first move into small-format digital OOH.

The new roll-out sees 40 new portrait digital screens installed across six centres in the C&R retail portfolio, representing some of the UK’s top community retail locations, and will extend audience reach for flagship locations. The development reflects the OOH sector’s powerful post-pandemic bounce back, with latest figures showing year-on-year growth of 65% in 2021, drawing in total revenues of £901m as consumers flood back to retail centres.

The new network launches with Danish jewellery brand, Pandora and financial network service, Visa. Pandora’s campaign, booked through media agencies Carat and Dentsu (Poesterscope), is designed to support the brand’s Mother’s Day activity, leveraging the continued and repeat standout offered by the network to drive footfall into proximity stores. Visa’s campaign, booked by Starcom, focuses on core brand awareness and online payment protection.

Limited Space’s investment into digital installations expands its portfolio into the small-format digital OOH market, as part of its core growth strategy. Including Samsung 4K/Ultra HD LED displays, supplied by Concept Signs, the D6 roll-out, with its category-leading resolution quality, will deliver one of the most advanced and engaging small-format digital offers in the retail environment.

The announcement consolidates Limited Space and C&R’s partnership, following the launch of a new large-format digital network in April 2021. The new screens complete an overall connected experience offered by the partnership, with Limited Space becoming the sole media provider across the majority of C&R’s retail locations, including digital, static and experiential opportunities.

Matt Gordon, CEO at Limited Space, said, “This is a significant investment in our digital portfolio, and key to Limited Space’s commitment to innovation and growth. The network will make our media even more accessible to programmatic and automated buying platforms. For us, it’s about the next step in continuing to build a retail portfolio that delivers impact against any brief and covers all aspects of traditional and digital OOH mediums. “

“Capital & Regional is synonymous with exceptional visitor experiences. This collaboration allows us to deliver connected, valuable engagement across their estate and help advertisers to target some of the most sought-after audiences in the UK, flexibly, dynamically, and efficiently.”

Callum Board, Group Commercial Manager at Capital & Regional, adds, “At Capital & Regional our number one priority is ensuring both our retailers and consumers have the best experience possible when at our centres. Alongside a number of other initiatives, we have delivered or planned at our community focused portfolio, this latest agreement with Limited Space helps us achieve that goal by increasing our utilisation of the best technologies to inform our visitors and allow our retail occupiers to engage directly with them. At the same time, it provides us with a further source of revenue from our portfolio.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 230
The Print Show 2022 Opens In... September 20, 2022 10:00 am
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 15
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 167
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 601

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Soyang Group adds JETRIX LXiR320 UV-LED roll-to-roll printer to growing hardware portfolio

Soyang Group adds JETRIX …

Oct 03, 2022 Rate: 0.00

Girls Who Print Day and International Print Day coming in October

Girls Who Print Day and I…

Oct 03, 2022 Rate: 0.00

X-Rite debuts the eXact 2 Spectrophotometer and Color Measurement Ecosystem at PRINTING United Expo

X-Rite debuts the eXact 2…

Oct 03, 2022 Rate: 0.00

Durst announces winners of RSC Label Masters Awards

Durst announces winners o…

Oct 03, 2022 Rate: 0.00

Spelsberg UK installs Mimaki UJF-6042MkII e UV inkjet printer from CMYUK

Spelsberg UK installs Mim…

Sep 30, 2022 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00


How an academic institution is using Coala interior film to refurbish its interiors

How an academic instituti…

Sep 16, 2022 Rate: 0.00

MacroArt “Catches ‘em all” with stunning Pokémon World Store graphics

MacroArt “Catches ‘em all…

Sep 05, 2022 Rate: 0.00

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

Global Printing Enterprises brings ‘FRIENDS™ Experience’ to life with Drytac ReTac Smooth 150

Global Printing Enterpris…

Aug 09, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Your 1100 x 100 Banner Here