As the notorious beauty hall of luxury department store Harrods is currently having a face-lift of its own, Kendu has been working with high-end beauty brand Chantecaille to create an alternative pop-up space to sell their products in another part of the iconic Knightsbridge building.

The first pop-up of its kind for the brand in the UK features a replica Spitfire with a wingspan of 11 metres, located in the exhibit area of Heathrow Terminal 2 Departures.

Once thought to be a venue for cash-strapped start-ups and starving artists, “pop-up shops” are becoming an accepted retail phenomenon. Pop-ups are an effective means of generating buzz, building brand awareness, testing new products and driving excitement and sales for established retailers and entrepreneurs alike. There is an enormous opportunity for print in this new retail scene!

Tipsy Elves – the online retailer of ugly Christmas sweaters with a humorous twist – not only gained national media attention when it was featured in December 2013 on ABC-TV’s “Shark Tank” but a financial infusion from “Shark” investor Robert Herjavec.

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