OUTFRONT Media Inc. (NYSE: OUT) earned six awards during the 78th annual OBIE Awards on May 20 for billboard campaigns designed by its in-house creative team, OUTFRONT STUDIOS. Each year, The Out Of Home Advertising Association of America (OAAA) presents the OBIE Awards, which honors the finest in out of home advertising design. Ahead of this year's virtual award show, OUTFRONT STUDIOS had 16 finalists and, by the end of the event, received more wins than any other creative agency. The winning campaigns were chosen from several different categories, in various industry sectors including Automotive, Entertainment, and more. More than 50 creative agencies and brands across the country submitted their work, which were judged by seven prominent industry leaders.

With summer festivals cancelled, wine-in-a-can brand Hun moved swiftly to upscale their marketing activity, launching a tongue-in-check ‘lockdown’ Out-of-Home advertising campaign instead. The campaign was planned and booked with JCDecaux UK through Talon and Manning Gottlieb OMD.

Taking a moment, as a nation to say thank you to our key worker heroes, Out-of-Home is helping bring people together through campaigns that praise, share stories and raise spirits or a smile during these exceptional times.

User-generated messages of love and unity are being displayed on digital out-of-home (DOOH) screens worldwide with social media amplification ensuring the messages are seen by millions – at home.

In a time of uncertainty and unpredictable economic climate, it’s understandable that some brands to feel nervous to commit to advertising spend. However history tells us that it’s times like these that hold the greatest opportunity for brands to get cut through and steal the hearts and minds of the British public, ultimately growing market share. Forbes says “….there have been a number of studies going back nearly one century that point out the advantages of maintaining or even increasing ad budgets during a weaker economy. Those advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards. As a popular adage says, “When times are good you should advertise. When times are bad you must advertise.”

Premium digital out of home media owner Ocean Outdoor has launched the Crucial Creative Competition, a £1million prize fund to help galvanise advertisers and agencies to action as the COVID-19 crisis begins to ease.

A lot of us are experiencing a shift in daily behaviour. We’ve moved our daily lives from routine journeys to work, to setting up workspaces in the comfort of our own homes and forcing us to solely communicate with peers virtually.

Premium digital out of home (DOOH) media owner Ocean Outdoor has announced plans to introduce touchless advertising screens which will transform audience and brand experiences post COVID-19.

The National Gallery has teamed up with Ocean Outdoor to bring some of the most famous and uplifting works of art out from behind the Gallery’s temporarily closed doors to thousands of people the length and breadth of the UK.

Hundreds of SMEs and retailers have benefited from Ocean Outdoor’s out of home advertising fund which has proved an overwhelming success and surpassed the £10 million originally promised.

From butchers and bakers, to candlestick makers, and everyone else in between: Clear Channel UK is proudly offering 250 free-of-charge digital Out of Home campaigns to the UK’s local business owners that have worked tirelessly to support their local communities throughout the Covid-19 pandemic.

The use of the famous Piccadilly Lights in Central London to carry messages on behalf of Her Majesty Queen and congratulations to national treasure Captain Tom Moore hasn’t gone unnoticed. These special moments have attracted impressive news coverage and broadcast interest from across the world.

Tesco’s latest #FoodLoveStories campaign has been unveiled across OOH and TV. Running across OOH locations UK-wide, the OOH campaign celebrates recipes that bring people together. The campaign was booked through Kinetic.

The world famous Piccadilly Lights in London today (April 30) joined the nation in celebrating the 100th birthday of Captain Tom Moore.

From this week, nationwide digital campaign #MyHeroes will light up Piccadilly Circus’ iconic billboard and hundred’s of screens across the UK; showing support to the Key Workers who are keeping the nation running by taking stories praising individuals and placing them on the screen.

Premium digital out of home (DOOH) media owner Ocean Outdoor is presenting a series of free industry webinars to help brands and advertisers adapt, innovate and communicate during the COVID-19 pandemic.

The heroic achievements of 99-year-old war veteran Captain Tom Moore who has raised more than £27 million for NHS charities by walking 100 laps of his garden are being celebrated by the world famous Piccadilly Lights in London.

oOh!media is joining in on the fun and taking Aussie kids on a bear hunt through neighbourhoods across the country as part of the community based ‘National Bear Hunt’ initiative, providing children with some light-hearted entertainment while they remain in isolation.

The Artisan Drinks Co. has joined forces with Ocean in a long term collaboration which will support the international roll-out of its innovative craft mixer drinks.

Memorable extracts from The Queen’s Message to the Nation are to appear on the world famous Piccadilly Lights in London over the coming days.

oOh!media is joining in on the fun and taking New Zealand kids on a bear hunt through neighbourhoods across the country as part of the community based ‘National Bear Hunt’ initiative, providing children with some light-hearted entertainment while they remain in isolation.

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 279
The Print Show 2022 Opens In... September 20, 2022 10:00 am 34
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 63
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 216
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 650

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

To tint or not to tint?

To tint or not to tint?

Aug 16, 2022 Rate: 0.00

swissQprint to show new developments in high-quality UV flatbed and roll to roll printing in Las Vegas

swissQprint to show new d…

Aug 16, 2022 Rate: 0.00

Solopress appoints Phil Foster as Head of Business Development

Solopress appoints Phil F…

Aug 16, 2022 Rate: 0.00

Amari Plastics goes green with new Amari Sustainable range of materials

Amari Plastics goes green…

Aug 15, 2022 Rate: 0.00

Featured News

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Arrival of Bürkle LFC 2100 liquid laminator enhances Studio One’s in-house finishing capabilities

Arrival of Bürkle LFC 210…

Feb 22, 2022 Rate: 0.00

Sir David Attenborough surprises commuters by turning Piccadilly Circus ‘Green’

Sir David Attenborough su…

Feb 14, 2022 Rate: 0.00

Features/Applications

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

Global Printing Enterprises brings ‘FRIENDS™ Experience’ to life with Drytac ReTac Smooth 150

Global Printing Enterpris…

Aug 09, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

MacroArt’s collaboration with one of River Island’s key charity partners helps bring Newlife to the high street

MacroArt’s collaboration …

Aug 02, 2022 Rate: 0.00

Minoh gets creative with Drytac ReTac Textures Linen in eye-catching wall graphics project

Minoh gets creative with …

Jul 11, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH